For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.
This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap."
For professionals and students alike, this book offers creative ways to leverage the power of technology in design.
Lisa L. Cyr is a designer/illustrator, writer, and national lecturer whose clients include advertising agencies, corporations, and publishers. The author of Brochure Design That Works (Rockport), Cyr writes for many industry publications, and her creative work has been exhibited nationally and internationally. She lives in Pennsylvania.
Lisa L. Cyr is an accomplished multidisciplinary artist and author with a content-driven approach. Her highly imaginative, fantasy-inspired works use layers of metaphor and allegory to stimulate curiosity, provoke thought and encourage further inspection. A poetic, rhythmic synthesis of drawing, painting, collage, assemblage and sculpture, Cyr's visually tactile, mixed-media work is composed to collectively create a new reality with a more expressive, symbolic arrangement. The artist's expansive visual vernacular and innovative use of alternative materials and approaches transcends mere technique, creating a dynamic pictorial idiom that is not only multidimensional but also multi-sensual.
A graduate from The Massachusetts College of Art (BFA) and Syracuse University (MA), Cyr's artistic oeuvre has been exhibited both nationally and internationally in museums, galleries, universities and at industry organizations, including traveling shows with the Society of Illustrators of New York and Los Angeles. Her work has been featured in numerous magazines, books and online, including features in Spectrum: The Best in Contemporary Fantastic Art. In addition, Cyr's art is included in the permanent collection of the Museum of American Illustration as well as in private collections.
Cyr has authored seven books on art and design, including the cutting-edge, mixed media best seller entitled Art Revolution (North Light Books). The artist also writes for many of the creative industry's leading art publications, including Communication Arts, Applied Arts, The Artist's Magazine, How, Step inside Design, ID, Alt Pick and many others. Her books and articles range from revealing issues that face the creative industry to profiling top talent in the business.
In addition, Cyr speaks actively about successful promotional strategies, marketing opportunities and entrepreneurial endeavors for the creative industry and gives workshops on innovative, mixed media techniques at professional organizations, universities and trade conferences. She also teaches in several of the top MFA graduate programs in the country. Her insightful, thought-provoking and highly visual lectures, entitled Work as Play, Reinterpret, Reinvent and Redefine, The Art of Promotion and Creatively Speaking, inform, inspire and motivate. An artist member of the Society of Illustrators in New York City and the International Society of Experimental Artists, Cyr works in partnership with her husband Christopher Short, painter, 3D illustrator and animator.
Visit her website at www.cyrstudio.com and blog at www.lisalcyr.wordpress.com or network with her on Facebook at www.facebook.com/pages/Lisa-L-Cyr/93726883271 or Twitter at www.twitter.com/LisaLCyr.
