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The Art and Science of Blogger Relations
 
 

The Art and Science of Blogger Relations [Kindle Edition]

Brian Solis

Digital List Price: $4.99 What's this?
Kindle Price: $4.99 includes free wireless delivery via Amazon Whispernet



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Product Description

Top selling author and new media expert Brian Solis shares his insights and experiences on the strategies and practices associated with successful blogger relations. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part "un" common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques and mastery necessary to effectively excel in media, analyst, and blogger relations today and tomorrow - while building long term, meaningful relationships along the way.

Product Details

  • Format: Kindle Edition
  • File Size: 980 KB
  • Publisher: FutureWorks; One edition (May 2, 2009)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B0028AED8A
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #440,943 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Brian Solis is principal at Altimeter Group, a research-based business advisory firm in San Francisco. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it's impact on business & what companies can do to adapt & lead. Solis' previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.

Briansolis.com is one the world's most read and linked to business and marketing blogs in the world.

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 (What's this?)
&quote;
something like BlogTalkradio. Or create pre-recorded interviews or discussions that matter to bloggers. &quote;
Highlighted by 4 Kindle users
&quote;
Social bookmarks, Bookmark content that matters to bloggers through services such as StumbleUpon, ma.gnolia, and delicious. &quote;
Highlighted by 3 Kindle users
&quote;
Concept: what's the compelling plan. - Context: why is it relevant to them. - Consumption: create a package that makes it easy for bloggers to write their story. - Credibility: what makes you credible? Become the expert. - Community: join it, participate without expectations. - Conversation: you are not invited to the conversation as a marketer. This is about people, so be articulate, responsive, honest, smart, and &quote;
Highlighted by 3 Kindle users

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