The Art and Science of Technology Transfer (Hardcover)

by Phyllis L. Speser (Author) "In this part we introduce you to the cognitive framework for understanding and doing technology transfer..." (more)
Key Phrases: United States, New York, Nash Equilibriums (more...)

Editorial Reviews

Review
"...very valid ideas that one would need to understand when engaging in this field." (In Vitro Cellular & Developmental Biology-Animal, 2007)

Product Description
Praise for The Art & Science of Technology Transfer

"Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents the next chapter of the technology transfer profession's development, where it will be all about getting to market with a studied awareness of value. Phyl gives us the tools to get there with a great read, just the focus we are needing in the profession."
—Jill A. Tarzian Sorensen, JDExecutive Director, Johns Hopkins Technology Transfer, The Johns Hopkins University

"Phyl Speser is one of the pioneers in developing the modern practice of technology transfer and in The Art & Science of Technology Transfer, she shares her experiences and philosophy in a well-written, highly readable book that is packed with case studies of both success and failure."
—Ashley Stevens, Director, Office of Technology Transfer, Boston University

"This readable book is a must for anyone wanting to look at the technology transfer process from a novel viewpoint. Rather than just recite the nuts and bolts of the process, it illustrates theoretical concepts with real world, practical examples. Any reader will come away with new and useful ways of looking at, and doing, this business."
—Kenneth H. Levin, PHD, Deputy DirectorUniversity of Chicago Office of Technology & Intellectual Property (UCTech)

"An amazing compendium of philosophy, science, and practical experience that converge to form, literally, the art and science of technology transfer. On any given page, you may find a quote from Plato, a mathematical formula, an intriguing anecdote by the author, or a practical 'how-to' statement. It's written in a very engaging style that keeps you turning from page to page . . . there's enough material in this book to launch a college course on Technology Transfer-nothing is left out!"
—David Snyder, Vice President-Technology Commercialization Science Applications International Corporation (SAIC)

"This is an excellent introduction to sorting out the complex world of technology transfer, eminently useful to both practitionersand students. The text is thorough, filled with the practical examples, details, and guidelines useful to learn and practice this often-arcane subject, while never losing sight of an overarching paradigm for getting new technology out of the lab and into the market. I am certain that other teachers will find it as valuable as I have."
—Lawrence Aronhime, Faculty Associate and Lecturer, The Johns Hopkins University, 2005 recipient Johns Hopkins Alumni Association Excellence in Teaching Award

"A clear and entertaining presentation of the complexities of technology transfer and intellectual property, this book provides usable, practical information to students and practitioners on every page. The Art & Science of Technology Transfer provides a well-crafted immersion in the processes and practices of moving ideas into the marketplace."
—Phil Weilerstein, Executive Director,National Collegiate Inventors and Innovators Alliance (NCIIA)

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Product Details

• Hardcover: 408 pages
• Publisher: Wiley; 1 edition (April 21, 2006)
• Language: English
• ISBN-10: 0471707279
• ISBN-13: 978-0471707271
• Product Dimensions: 10 x 7.4 x 1.4 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #458,993 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 4 people found the following review helpful:

5.0 out of 5 stars Comprehensive, Unique & Valuable, July 10, 2006

By	Brian Petula (Factoryville, PA United States) - See all my reviews (REAL NAME)

As a lawyer, AUTM member, business professor and technology entrepreneur, I highly recommend this as one of the best books you'll find on the practical aspects of commercializing technology. The book contains a wealth of tips, models and business strategies that other books on technology transfer don't cover. (Just a few of the tools presented such as the Marioni Matrix and TRIZ are well worth the price of the book.) Especially valuable are the tools and tips for evaluating potential market applications, end users, channels, revenue potential and launch tactics.

2 of 4 people found the following review helpful:

5.0 out of 5 stars Innovator's guide to the galaxy of commercialization, May 30, 2006

By	Jon J. Cook "Jeremy Cook" (Pasadena, CA) - See all my reviews (REAL NAME)

Phyllis Speser's The Art and Science of Technology Transfer is a must read for innovators and managers of technology. There are several uncomfortable hurtles for entrepreneurs along the path to commercialization. This book pulls the curtain back with a style that is both educational as well as down right funny. My only regret is that I didnt have access to this book before I embarked on my effort to launch my technology.