Product Details

• Format: Color, NTSC
• Rated: NR (Not Rated)
• Number of tapes: 1
• Studio: Allumination
• VHS Release Date: November 11, 1998
• Run Time: 60 minutes
• ASIN: 1575234548
• Amazon Best Sellers Rank: #635,931 in Movies & TV (See Top 100 in Movies & TV)

Editorial Reviews

From the back cover

The buzz starts here. Meet the real stars who drive the success of a blockbuster film. They're the marketing wizards and the advertising executives connected with every major studio, the five-star generals who map out the big-ticket promotional campaigns that take aim at the hearts and minds--and pocketbooks-- of the movie--going masses. Learn the tricks of a persuasive trade in this fascinating sneak peek into the behind the scenes world of movie promoters. Understand the techniques that capture the public's attention and manipulate viewer emotion as craftily as any methods used by actors or directors. We have all experienced the eye-popping, heart-tugging, head-turning tactics of movie marketing. Now understand the strategies behind the sizzle. It's a high-pressure, big-budget topic as intriguing as the films themselves.