The Art of Selling Art [Paperback]

Zella Jackson (Author)

Book Description

Publication Date: July 1, 1998 | ISBN-10: 0965956016 | ISBN-13: 978-0965956017 | Edition: 2nd

The revised and enlarged edition of The Art Of Selling Art teaches you - the Key Strategies of Selling Fine Art - How to Read and Effectively Deal with Client Personality Types - Specific Selling Strategies - and the Language of Fine Art Retailing. The author, Zella Jackson, is a Fine Art Business Development Consultant. She teaches sales techniques to gallery personnel in both public and private seminars. Her methods have enabled them to achieve sales increases of 30% to 200% within 6 to 24 months. The substance of her $495 seminar is contained in this book. --This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

Review

I am certain we would not have achieved the growth that we experienced this year without your help. -- Marvin Carson, Owner of Gallery Revel, SOHO, NYC

I successfully sold over $80,000 of original sculpture by applying your exact formula for closing sales over the phone! -- Colette Gauthier, Owner and Marketing Director of Lyle Sopel Studio Inc. in Vancouver, BC, Canada

One art consultant quintupled after following your program, The Art of Selling Art. Everyone else at least doubled! -- Micheal Azvedo, Sales Manager of Lahaina Galleries, West Coast and Hawaiian Islands

About the Author

Zella Jackson, BSME, MBA, is internationally recognized and sought after by retailers, artists, and publishers of fine art. She has been a featured speaker on The Art of Marketing and Selling Art at the Art Expo New York (the largest contemporary art venue in the world), Image Art Expo held in Amsterdam, Netherlands, Art 21 held in Las Vegas, Nevada, and Ambiente (largest trade show in the world) held in Frankfurt, Germany, among numerous others. In fact, the phenomenal success of her clients, coupled with increased demands on her time, have prompted her to make this technology widely available in this highly condensed training program form.

Jackson has provided expert testimony for depositions and court trials on art valuation and art industry standards. She was contracted by Media Arts Group to write the screenplay for the sales training video program for over 300 Signature Galleries worldwide, entitled, The Art of Selling Thomas Kinkade's Art. Kinkade is recognized as the most commercially successful living artist in the world today.

Jackson writes regularly in art industry trade magazines including Art Trends, Art Business News, and Art Expressions (distributed internationally). She is the Managing Editor of e-learning for Galleryrow.com, the art industry leader in business to business e-commerce.

Jackson received her BS and MBA at Michigan State University. Prior to entering private practise as a Fine Art Business Development Consultant, she worked for Fortune 500 companies such as Dow Chemical and IBM. As Systems Operations Manager for IBM she had multi-million dollar budget responsibility for San Jose, CA and Tucson, AZ.

Product Details

• Paperback: 189 pages
• Publisher: Novasearch Pub; 2nd edition (July 1, 1998)
• Language: English
• ISBN-10: 0965956016
• ISBN-13: 978-0965956017
• Product Dimensions: 10.9 x 8.4 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #978,645 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

1.0 out of 5 stars Save Your Money and Your Time!, December 7, 2004

By 

Christopher Johnson (Chicago, IL) - See all my reviews
(REAL NAME)   

This review is from: The Art of Selling Art (Paperback)

After reading this book I would avoid all books by this author and this publisher. The book reads as if it were written from start to finish in one sitting--as if the author were jotting a causal letter to a friend. It is unbelievable that an editor did not correct the numerous typos, grammatical errors and weak sentences in this text. In addition, the book is completing lacking in factual data and has very little insight to the art business. Almost any sales person from almost any field could have written this book.

Chris Johnson

Owner

Johnsonese Gallery

Chicago, IL

17 of 19 people found the following review helpful:

1.0 out of 5 stars The price of this book is not warranted, June 27, 2003

By A Customer

This review is from: The Art of Selling Art (Paperback)

I received this book after about 2.5 months. I was eagerly awaiting its arrival. I figured the hefty price for the book was warranted because it MUST contain valuable information that I don't already have. I was mistaken. This book contains a series of scripts, that in this reader's opinion, are not something I would say to any of my clients. I am about half way finished with this book and I'm still looking for the nugget of information that would make this purchase worthwhile. If I don't locate it, the book is going back to Amazon.com. Don't waste your time or money on this one.

19 of 24 people found the following review helpful:

5.0 out of 5 stars Zella knows exactly how to sell any type of art to anyone., September 9, 1999

By A Customer

This review is from: The Art of Selling Art (Paperback)

Wow, this lady explains how to overcome any objection that a customer will give you for not buying a piece of art. Her approach works really well if you're working in a commercial or fine art gallery. She understands why prospects buy art. I've already used two of her ideas to increase my sales. You have to understand that art is something which truly has to be sold to a prospect. Therefore to be successful with her techniques, you have to memorize the phrases she uses until you can say them naturally with sincerity and empathy to your customers. She truly shows you how to sell art and what to say to anybody in order to successfully close a sale. Every time I reread the book, I learn something new. I hi-lited almost every sentence in this book.