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5.0 out of 5 stars
Classic but also contemporary, October 31, 2006
This review is from: Art of War Plus The Art of Management (Hardcover)
Others have their own reasons for praising this volume. Here are three of mine. First, I commend those involved at Clearbridge Publishing on the superior production values which are comparable with those of The Illustrated Art of War published by Oxford University Press. In all respects, the material is presented with consummate style and grace. Although I know nothing about classic Chinese, I also commend Gary Gagliardi on the clarity and fluidity of his translation of The Art of War. He skillfully juxtaposes the content of each chapter with correlations to the contemporary business world. Finally, I appreciate the provision of an "Index of Topics in The Art of War" (pages 188-189) which enables each reader to locate key concepts of greatest relevance to her or his own circumstances.
Here are several examples of the aforementioned juxtapositions, excerpted from Chapter 12. Additional correlations are provided in the chapter after this initial segment.
Sun Tzu: There are five ways of attacking with fire.
Gagliardi: There are five ways to shorten cycle time:
Sun Tzu: The first is burning troops.
Gagliardi: First, you can speed production.
Sun Tzu: The second is burning supplies.
Gagliardi: Second, you can speed supplies.
Sun Tzu: The third is burning supply transport.
Gagliardi: Third, you can speed delivery.
Sun Tzu: The fourth is burning storehouses.
Gagliardi: Fourth, you can eliminate storage.
Sun Tzu: The fifth is burning camps.
Gagliardi: Fifth, you can speed communication.
Obviously, these are not head-snapping revelations. They focus on the basic strategies and tactics of effective management. Sun Tzu formulated them; Gagliardi suggests how to apply each of them approximately 2,600 years later. As he explains, "Sun Tzu teaches strategy as a system of continuously improving your situation. Sun Tzu teaches that only a few key factors define your strategic position. Success goes not to the strongest or the most aggressive but to those who best understand their situation and what their alternatives for improving it really are. When you have mastered Sun Tzu's system of strategy, you are able to almost instantly analyze competitive situations, spot opportunities, and make the appropriate decisions."
Therefore, when committed to "continuously improving" a situation, it may be better to retreat from a battlefield or vacate a market than to attack against superior force or invest (and waste) more money where there is little, if any, chance of profitability. Gagliadi asserts that the challenge of management is effectiveness and efficiency. There must be both. In this instance, I am reminded of one of Peter Drucker's observations in an article for the Harvard Business Journal (1963): "There is surely nothing quite so useless as doing with great efficiency what should not be done at all." Sun Tzu condemns waste in all forms, including opportunities to win a battle before it is fought (hence the importance of preparation) and to launch initiatives against points of weakness (hence the importance of focus). Several who read this brief commentary may incorrectly conclude that Sun Tzu's ideas and Gagliadi's interpretation of them are obvious, perhaps even simplistic. Consider this observation by Albert Einstein: "Everything should be made as simple as possible, but not simpler." Gagliardi acknowledges that his book is a simplification of Sun Tzu's strategic system but adds that the complete system is "sophisticated and deep." I agree.
For Sun Tzu, paradox is essential to effective military strategy: When distant, seem near and vice versa; when small, seem large and vice versa; when strong, seem weak and vice versa, etc. Gagliadi suggests that, in Sun Tzu's system, managers must master four skills: knowing (i.e. having a sense of self and of place), foreseeing (i.e. recognizing developments which suggest appropriate opportunities), moving (i.e. initiating effective action in response to such opportunities), and positioning (i.e. knowing how, when, and where to initiate such action). These are precisely the same skills all of us need to navigate our way through an often confusing world. Sun Tzu and Gary Gagliardi are among those who can guide and inform that perilous journey but only we can embark, proceed, and eventually complete it, wherever and whatever the final destination proves to be.
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