The translation and adaptation is by America's leading expert in Sun Tzu's competitive methods. Buying it gives you access to the world's most extensive Art of War study area at the Clearbridge website. This book contains two complete works: a new translation of Sun Tzu's original treatise on warfare and an adaptation of the Sun Tzu's ideas for use by modern sales people. The Art of War is shown on the left-hand page. Its adaptation in The Art of Sales is shown on the facing right-hand page. The work is written for the modern businessperson who wants to use Sun Tzu's approach to modern competition.
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Book Description
Editorial Reviews
Review
... powerful modern day sales tool...What makes [it] so much fun is that it is really two books in one. -- Ed Martin - About.com Guide to Small Business
... the material it delivers provides the weapons any sales professional needs to achieve their mission and win. -- F. John Reh - About.com Guide to: Management
...gives you the strategy and tactics to pick your battles and to win the war. A unique approach. -- Marjorie Brody, - Author of "Speaking Is An Audience-Centered Sport" and "Professional Impressions ... Etiquette for Everyone, Everyday"; President, Brody Communications Ltd.
...one of the most unique and well-written sales books I have seen... ...full of wisdom, power and dignity. -- Donald J. Moine, Ph.D., Sales Psychologist, Co-Author, UNLIMITED SELLING POWER and MODERN PERSUASION STRATEGIES: THE HIDDEN ADVANTAGE IN SELLING
...techniques that you can read on your way to a sales call and use during your meeting. -- Jan Wallen, author of CRM-Powered Selling column for SalesDoctors.com.
...the most useful advice usually involves a lot of common sense. Its wisdom is timeless." -- Thomas Fee - Author of "Discovering Competence," Founder Performance Management Consultants
... the material it delivers provides the weapons any sales professional needs to achieve their mission and win. -- F. John Reh - About.com Guide to: Management
...gives you the strategy and tactics to pick your battles and to win the war. A unique approach. -- Marjorie Brody, - Author of "Speaking Is An Audience-Centered Sport" and "Professional Impressions ... Etiquette for Everyone, Everyday"; President, Brody Communications Ltd.
...one of the most unique and well-written sales books I have seen... ...full of wisdom, power and dignity. -- Donald J. Moine, Ph.D., Sales Psychologist, Co-Author, UNLIMITED SELLING POWER and MODERN PERSUASION STRATEGIES: THE HIDDEN ADVANTAGE IN SELLING
...techniques that you can read on your way to a sales call and use during your meeting. -- Jan Wallen, author of CRM-Powered Selling column for SalesDoctors.com.
...the most useful advice usually involves a lot of common sense. Its wisdom is timeless." -- Thomas Fee - Author of "Discovering Competence," Founder Performance Management Consultants
Language Notes
Text: English (translation)
Original Language: Chinese
Original Language: Chinese
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Most Helpful Customer Reviews
4 of 6 people found the following review helpful:
5.0 out of 5 stars
Fresh look at customer focused selling,
By Carl (Minnesota USA) - See all my reviews
This review is from: The Art of War -Plus- The Art of Sales (Paperback)
As a sales manager I've read lots of "How to Sell" books, gone to numerous seminars, etc. This gives your sales team some ancient lessons that can be used to get the appointment, convince them to buy, and keep their business. Get it for yourself, or get one for every member of you team.
4 of 6 people found the following review helpful:
5.0 out of 5 stars
Developing, executing and evaluating your strategy are key!,
By Kappen (Europe) - See all my reviews
This review is from: The Art of War -Plus- The Art of Sales (Paperback)
The rules of war are amazingly applicable on the processes within the sales cycle. Having a military background this book helps me to connect my past to my present. Especially major accounts can be succesfully encountered by using the principles of war translated by Gary Gagliardi into effective measures. Understanding competition has never been put down so well. All aspects are covered. From Analysis to Planning to Positioning to Using the proper Questions...Buy it, read it, be successful and convince your fellow salesmen. Also visit the Art of War website...for lots of useful tips and tricks.
5.0 out of 5 stars
The hands-down winner among the "Sun Tzu Sales Books",
By
This review is from: Art of War Plus The Art of Sales (Sun Tzus the Art of War Plus) (Hardcover)
I also own Gerald A. Michaelson's Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships...which is an excellent book and one that I highly recommend...but if you must choose between the two, Gary Gagliardi's format is the most dynamic, the most inspiring, the most useful.
Why? On the left side of the page, you get an English translation of "Art of War." On the right, Gagliardi's interpretation of how Sun Tzu's words apply to modern-day selling. In April 2009, we are most certainly in a war. One day we'll look back on these days and "how we made it through them," but now...at the time I'm writing this review...we are IN THEM, waist-deep, fighting for survival. Make it through Gagliardi's book and you might "make it through" the current economic typhoon. Sales is no joke. Professional selling demands a skilled warrior. Does that describe you? If it does, get this book. NOW.
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