Art of Winning Commitment, The: 10 Ways Leaders Can Engage Minds, Hearts, and Spirits [Hardcover]

Dick Richards (Author)

Book Description

Publication Date: March 12, 2004

In the search for commitment, loyalty, and business excellence, leaders can learn a lot from those outside of the business world. "The Art of Winning Commitment" presents the unique perspectives of a diverse group of leaders from other walks of life, illuminates the universal nature of commitment, and reveals how to achieve it in any environment. Our new book offers a new and powerful perspective: how leaders in non-business settings inspire loyalty and commitment.

Editorial Reviews

From Publishers Weekly

In this New Agey leadership primer, consultant Richards (Artful Work) notes that authoritarian leadership no longer jives with the democratic spirit of the age. Instead of barking orders at underlings, the business leader’s tasks are now the far more exalted, if far less definable, ones of "helping people come to full human maturity," being "a medium for the emotional energy that is moving within the group" and "rendering the current world spiritually significant." Richards culls such insights from interviews with 20 contemporary leaders as well as a variety of other sources, including Zen Buddhism on the need to live in the moment, mythologist Joseph Campbell on a leader’s duty to endure "the annihilation of the human ego," and Prudential founder John Dryden on insurance salesmen’s role as "Missionaries of Love." Leaders, he says, must be able to inspire intellectual, emotional and spiritual commitment; dividing his book into three main sections, Richards reveals how they can "win" each kind. He explains how enlightened leaders can foster commitment in followers based on 10 leadership "competencies" and 43 "development strategies" ranging from the practical ("hanging out with optimists" and "getting a good night’s sleep") to the mystical ("following your bliss" and "creating a sacred autobiography"). Further guidance is provided by a case-study chapter in which a model executive leader at a corporate gathering delivers a "heart-to-heart" talk in which "his voice was both more thoughtful and more passionate, resonating from who he was as a person." Managers seeking a more emotional way to connect with and lead their troops may find this book a gratifying voyage of self-discovery, but those favoring traditional approaches would be better served elsewhere.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Minority Engineer: ""At a time when business excellence is absolutely crucial and when workers at all levels in all industries expect their work to be meaningful, this book is certain to strike a chord ñ and inspire profound change.""

Executive Update: ""It [the book] successfully brings all the broken thoughts and individual commentaries on leadership together into one well-written, easily applicable theory.""

The School Administrator: ""...a useful and enlightening tool."""

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Product Details

• Reading level: Ages 17 and up
  
• Hardcover: 224 pages
• Publisher: AMACOM (March 12, 2004)
• Language: English
• ISBN-10: 0814407854
• ISBN-13: 978-0814407851
• Product Dimensions: 9.1 x 5.9 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #530,929 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Artfully Rethinking Leadership, February 29, 2004

By 

Don Blohowiak "Lead Well® Institute" (Charlottesville, VA) - See all my reviews

This review is from: Art of Winning Commitment, The: 10 Ways Leaders Can Engage Minds, Hearts, and Spirits (Hardcover)

So much business literature is mind-numbingly and illogically recursive, suggesting that breakthroughs for your business will stem from imitating the techniques of other business people.

In a departure from this tired and arguably broken premise, consultant and coach Dick Richards provides lessons from leaders operating outside of corporations: in not-for-profits, the arts, sports, religion, education, government...

In drawing insights from his interviews with these leaders, Richards argues that leaders succeed by securing follower commitment. He posits that this happens when leaders work on, if not master, ten competencies in four interrelated domains: political, intellectual, emotional, and spiritual (defined as, "the sense of a calling from some source larger than one's self").

When a leader's capabilities coalesce in these four main areas of competence, she becomes, in essence, a fuller, richer human being. As a result, others positively respond to the improved leader by choosing to invest more of themselves in pursuing the leader's mission.

~~~ Familiar but..., Soft but... ~~~
In this framework, Richards proffers a cogent, integrated way of *thinking* about your own leadership. Drawing on historical and personal anecdotes, quoting philosophers, researchers and leaders, Richards both echoes and transcends conventional business literature (including the recent spate championing "emotional intelligence").

It would be fair to argue that there is little new here. But that would be off the mark. As Dick Richards himself candidly points out, there is more than plenty of literature and seminars traversing the broad, overly worn leadership field. Fortunately, the intriguing whole that Richards has woven is more than the amalgam of its recognizable threads.

Likewise, it would be patently unfair (to both reader and author) to dismiss this thoughtful, occasionally lyrical work as too soft, too philosophical, or too New Age-y. By moving past the sterile Insert Tab-A into Slot-B mentality that underpins so much prescriptive management literature, Richards elevates his readers, helping them to transcend the heartless transactional world so many work in. (Still, while there's more than a modicum of practicum in the book, readers probably will want more guidance on how to translate the principles into action. Perhaps Richards is at work on a "field guide.")

Dick Richards proudly writes, as his title suggests, of the *Art* of leading. One senses that Richards thinks as an artist, a world-savvy poet reflecting on leadership. One could mistake the book for a wizened corporate shaman's love letter to meaning-starved managers.

~~~ Bottom Line ~~~
Dick Richards' THE ART OF WINNING COMMITMENT is more gestalt than how-to, more fresh synthesis of the known than breakthrough. It should ignite your little gray cells, kindle your interest in self-development, inflame your own commitment to fostering commitment in your colleagues. And help you become a better person in the process.

Don Blohowiak, Lead Well® Institute; editor, The Leader's Letter

1 of 1 people found the following review helpful:

5.0 out of 5 stars A GOOD EXAMPLE OF THE ART OF WRITING A GOOD BOOK., February 23, 2005

By 

Gerry Stern "Stern's Management Review Online" (Culver City, CA United States) - See all my reviews
(REAL NAME)   

This review is from: Art of Winning Commitment, The: 10 Ways Leaders Can Engage Minds, Hearts, and Spirits (Hardcover)

We enjoy well organized books that get to the point: this is one of them. In a nutshell, the work, based on interviews with leaders, offers practical wisdom and highlights 10 essential competencies of effective leaders: 1) seeing what is, in a new way; 2) vision; 3) storytelling (conveying a compelling message); 4) fostering hope (creating a sense of the possible through optimism); 5) rendering significance (connecting vision with each person's life goals); 6) mobilizing (encouraging right actions, setting high expectations, letting go, encouraging the best in others); 7) self awareness; 8) emotional engagement (empathic connection); 9) enacting beliefs; and 10) centering (developing centering consciousness and improvising). These highlights don't do justice to the book. In its content-rich pages, it delivers an abundance of insights about the meaning of leadership, as well as revealing an inspiring spirit.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Balanced Approach to Gaining Commitment, November 14, 2004

By 

Roger E. Herman (Greensboro, NC USA) - See all my reviews
(REAL NAME)   

This review is from: Art of Winning Commitment, The: 10 Ways Leaders Can Engage Minds, Hearts, and Spirits (Hardcover)

To be an effective leader, one must inspire a broad and deep genuine commitment to a team's mission, vision, desired results, and members. A number of books have been written on ways to get people to sign on, to agree, to perform. Applying the principles they promote will generate performance, adherence, and a certain degree of loyalty. Full commitment is a different issue.

Richards presents an approach that is balanced between intellectual commitment, emotional commitment, and spiritual commitment. Emphasizing the art of leadership, he shows how leaders can craft deeper relationships that generate genuine commitment to produce meaningful achievement and fulfilling satisfaction.

In the area of intellectual commitment, four chapters present the elements of insight, vision, storytelling, and mobilizing. Under emotional commitment, the chapters address self-awareness, emotional engagement, and fostering hope. Rendering significance, enacting beliefs, and centering build the understanding of spiritual commitment. The wrap-up chapter is titled Towering Conclusions and Further Strategies. A brief list of resources (interviewees and websites) and an index complement the text. Each chapter concludes with a handful of questions to stimulate contemplation.

The entire text stimulates contemplation. Using a wide range of people and their experiences and philosophies, Richards engages the reader in an introspective and educational journey. In chapter after chapter, I found myself inspired and enlightened, motivated to apply what I was learning in my work.

You will find this book to be a sort of combination of a walk in the woods, a comfortable soak in a hot tub, and time in a classroom with an energetic professor scribbling concepts rapidly across a white board while his writing hand struggles to keep up with his mind. Plan on reading this book twice; you won't get it all the first time. Margaret Thatcher's quote will help you understand that opportunity.