The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library) [Paperback]

Denis Higgins (Editor)

Book Description

Series: Advertising Age Classics Library | Publication Date: July 1986

Why do some advertisements become part of history while others never even get read? You'll find the answers in The Art of Writing Advertising.

Product Details

• Paperback: 128 pages
• Publisher: Natl Textbook Co Trade (July 1986)
• Language: English
• ISBN-10: 0844231002
• ISBN-13: 978-0844231006
• Product Dimensions: 8.7 x 5.8 x 0.4 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 3.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,362,965 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

4.0 out of 5 stars A good compilation of thoughts from major advertising forces, December 5, 1999

By A Customer

This review is from: The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library) (Paperback)

The book is very helpful in that is gives you the thoughts behind some of the builders of today's advertising industry. I had read "Ogilvy on Avdertising"; the interview with David Ogilvy presents the same kind of thought. But I had never read anything by Burnett, Gribbin, Bernbach or Reeves and that is where most of my benefit from this book came.

14 of 14 people found the following review helpful:

5.0 out of 5 stars Inside the Mind, July 29, 1999

By 

Ahmad Jordan "Ahmad Jordan" (Bufalo, NY United States) - See all my reviews
(REAL NAME)   

This review is from: The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library) (Paperback)

I love anything that is an interview with a person. It allows us to hear the information from the horses mouth, as opposed to a journalist paraphrasing him or her. My favorite interviews were with Bernbach and Rosser Reeves. However, I don't think this book is really about the "Art" of writing advertising. I think the book should have been called "Conversations about Advertising." Because the book isn't made to be a teacher, it's simply a good book to read and enjoy if you're interested in hearing another perspective about the business.

11 of 12 people found the following review helpful:

3.0 out of 5 stars The Art of Writing Advertising???, April 21, 2001

By 

DJ Lee (Hong Kong) - See all my reviews
(REAL NAME)   

This review is from: The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library) (Paperback)

Just finished the book (which took me a couple of hours) and I have to say it was an interesting memoir of the great admen of all time. The book pinpointed certain questions and tired to find some correlation between the greats (and I think it succeeded in some ways)

But do not let the title of the book fool you to believe that it will help you in any shape or form in becoming a finer copywriter. In fact, the book will most likely only offer you a good read on a Sunday afternoon.

On a particular note, the interview with Reeves was the most interesting part of the book. A worthy buy indeed but do not expect to become a super copywriter after or you will be very disappointed.