Here is the first really practical book on major gift fundraising. It is a step-by-step guide to ensuring a success.
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Most Helpful Customer Reviews
35 of 40 people found the following review helpful:
4.0 out of 5 stars
Excellant compilation of knowledge on donor cultivation.,
By jamiem@twu.ca (langley, british columbia, canada) - See all my reviews
This review is from: The Artful Journey: Cultivating and Soliciting the Major Gift (Hardcover)
This book was loaned to me and now I have got to have a copy for my own library! Sturtevant not only tells what he is doing he tells us why and starts at the very beginning. He draws extensively on other heavyweight fundraising authors so reading this book is really giving you the info from 3 or 4 of the top fundraisers in the country. A "must have" in any development office.
6 of 6 people found the following review helpful:
4.0 out of 5 stars
A great resource for board, staff & volunteers,
By A Customer
This review is from: The Artful Journey: Cultivating and Soliciting the Major Gift (Hardcover)
If you believe that the best fundraising comes from personalized stewardship, you should read this book. Sturtevant takes his years of experience in the higher education fundraising circle, and translates many of the best practices into a format that anyone can use. He offers a great understanding to the novice fundraiser (be they board, staff or volunteer) and really helps humanize an otherwise scary endeavor. Even the seasoned fundraiser will learn much from his experience, though you may notice redundancy toward the beginning of the last half of the book. Skip over the stuff you know, and you will still be pleased with the outcome. I've successfully used this book to help train members of my board and to aid in the development of a pro-fundraising philosophy around the office.
5.0 out of 5 stars
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This review is from: The Artful Journey: Cultivating and Soliciting the Major Gift (Hardcover)
I am very pleased with my purchase and the entire process. The seller delivered the book in a timely manner and I am thrilled to have it!
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