Over the years we have been collecting and publishing some of the finest marketing ideas in the business. And now, they are available to you in our easy-to-use 19-Article series. 19 Articles You Can Use to Inspire Planned Gifts (Book 1) contains marketing reprintables designed to improve your gift-planning efforts and save you time. Whether you provide marketing copy for your organizational newsletter, design planned giving brochures, or develop Web site content, youll have the reprintables at your fingertips. Each book contains 19 royalty-free reprintable articles that can be used immediately, simply customize and go. Articles are arranged by category: bequests, gift annuities, endowments and a variety of other donor-related subjects. Each book of 19 articles comes with a CD that includes the copy for each article in Microsoft WORD® and Rich Text Format. All you have to do is open the article in your word processor, add your own flare and youre ready to go to! press!
This book includes the following titles: WILLS (1)Five Reasons to Die Without a Will; (2)Why Write a Will; (3)Does Your Will Work?; (4)Your Will is Vital; (5)What Your Will Reveals About You. OTHER VEHICLES (6)Five Ways a Gift Annuity Can Benefit; (7)Before You Sell (CRUT); (8)Turn a Fringe Benefit Into a Gift; (9)Lending Your Support: Let George Do It!; (10)Seven Ways to Remember ABC. OUTRIGHT GIFTS (11)Why Mary is Smiling (appreciated stock); (12)Taking Stock at Year-End, and Giving It; (13)The Zero Tax Sale (partial gift of real estate). ENDOWMENTS (14)Why Endowments Work; (15)It Keeps Giving and Giving and Giving. MISCELLANEOUS (16)How to Make a Good Gift Better; (17)What You Can Expect From Our PGO; (18)If We Had Only Known; (19)Three Things That May Surprise You.