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Artist Management for the Music Business 2nd Edition

4.5 out of 5 stars 37 customer reviews
ISBN-13: 978-0240815015
ISBN-10: 0240815017
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Editorial Reviews


"This book is for those who are interested in the music business, especially for those who want to manage musicians. There is a lot of information to process, but the author does it in a plain, direct manner and it is well organized. He doesn't sugar coat things and clearly defines the career, letting you know what to expect. He gives plenty of real-life success stories to inspire the reader and motivate you to keep moving forward if this is your dream. While this is really a book for those interested in managing, it is also an informative read for musicians as well."--Book Bargains and Previews

"This second edition offers unique insights and information for those seeking a career in the music business. Allen (recording industry, Middle Tennessee State U.) gives a detailed account of the politics, processes and procedures from the perspective and experiences of artist managers, as well as from his own career of managing performers and other areas of the business. From making the decision to enter this high-risk, high reward career to signing a contract and beyond. Management skills, understanding the music business, budget planning and promotional guidelines are featured."--2nd Edition review in Reference and Research Book News

From the Back Cover

Artist Management for the Music Business 2ndEditionprovides key industry insight for both new and experienced artist managers, plus exclusive planning guidance, current management tools, and successful career strategies for managers and the artists they manage.

You will learn to prepare yourself for a career in artist management and become skilled with the tools to coach, lead, organize time, manage finance, market an artist, and carve out the successful career path for both yourself and your clients.

 The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals.  

Praise for the first edition

"I think this is a great book, and currently it is the only book of its kind that completely meets the objectives of a college-level artist management course textbook." Kai Thietje, Course Director, Full Sail University

"I know young managers who should own this book." Wayne Patton, former Senior VP of Music Publishing for CBS and SBK

This is essential reading for managers, students, and artists in the music business.  

Updated information including a directory of artist management companies is available at the book's companion website, www.artistmanagementonline.com.


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Product Details

  • Paperback: 304 pages
  • Publisher: Focal Press; 2 edition (January 14, 2011)
  • Language: English
  • ISBN-10: 0240815017
  • ISBN-13: 978-0240815015
  • Product Dimensions: 0.8 x 7.2 x 9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #528,329 in Books (See Top 100 in Books)

More About the Author

Paul Allen's career spans radio, television, political management, the music business, and as an author, lecturer and professor on music business topics. His experiences and career advice based on those experiences are woven into his top-selling music industry book, Artist Management for the Music Business. He has business degrees from the University of Tennessee, and Middle Tennessee State University which is home to largest music business degree program in the US. He has also studied at Vanderbilt, Harvard, Clemson, and Belmont Universities. His work work in the radio and television industries included serving as executive director of Country Radio Broadcasters, Inc., an industry trade association. He has been producer or executive producer for scores of stage productions for acts including Alan Jackson, Garth Brooks, the Dixie Chicks, Toby Keith, Travis Tritt, Trisha Yearwood, Clint Black, Vince Gill, Martina McBride, Brad Paisley, Tim McGraw, Faith Hill, and Keith Urban in conjunction with the annual Country Radio Seminar. For seven years he was the executive producer of the New Faces of Country Music Show presented in Nashville. Paul Allen's background also includes work in political management, radio and television programming and management, radio ownership, and broadcasting work for the US Armed Forces Radio. His consulting clients include companies in the management, public relations, and film industries. He is an alumnus of Leadership Music, and a member of the Country Music Association. He is a recipient of the MTSU Department of Recording Industry Outstanding Alumni Award for Service to the Community, and the university Award for Instructional Technology. Paul teaches artist management, new media for the music business, concert promotion, and marketing of recordings at Tennessee's largest university, Middle Tennessee State University and he lectures at Cumberland University.
He is author of the top-ranked and hands-on book, Artist Management for the Music Business, now into its third edition. He is a contributing author to the industry guide From Demo To Delivery, and is co-author of the defining recording industry book entitled Record Label Marketing. His artist management website tops Google's list on the subject of artist management with links and resources at www.artistmanagementonline.com.

Customer Reviews

Top Customer Reviews

Format: Paperback Vine Customer Review of Free Product ( What's this? )
Currently, I am managing my own music career and so I read this book because I wanted to learn what a professional manager might be expected to do for me, and also to see what I am currently failing to, in terms of managing myself. I found this book to be extremely well written, full of content, well organized and insightful. All relevant aspects of artist management are covered here, including: contracts, promotion, networking, budgetary issues, interpersonal and ethical issues and much more. For example, the author gives detailed tips on how to manage that critical meeting when pitching one's artist to that record label. I would have thought that the artist manager should try to allocate at least 30 minutes for such a critical meeting, but the author recommends only asking for 15 minutes with record label executives (and sticking to that time limit). His reasons are: 1) If you make it longer there is less chance of getting it scheduled. 2) If you only schedule 15 minutes and then stick to it, you increase your chance that label executives will be willing to meet with you in the future. He then shows how to successfully pitch your artist within that tight time frame.

As expected, this book covers all the basics, such as: how to monetize the many different revenue streams (royalties, licensing, venues, radio, online, etc), along with 3 contracts in the appendix between artist and manager, between band members, and with record label) but the real value of this book is that, after reading it, one obtains a good, clear idea of just what is involved in being an artist manager.
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1 Comment 18 of 18 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
This text is an absolute must-have for all who are new to the entertainment industry ... and all who think they may want to enter this field.

-Offers a serious reality-check (which is great for those considering this line of work ... it may not be exactly what you envision it to be!) (17-19).
-Clearly defines the career.
-Underscores that becoming a essential "cog" in the music machine is not an act of "selling-out."
-Provides accounts of legendary managers and what can be learned from them (31-46). Real-life examples are a fantastic learning tool ... and so inspirational!
-Addresses what the label pays for (promotional costs, marketing costs, etc...), what the artist pays for (upgraded jewel-cases for CDs, full-color inserts for CDs, etc...)
-Takes itself and the business seriously. (There are not any goofy cartoons, silly jokes, or irrelevant anecdotes).
-The writing is near flawless. And, it is genuinely compelling, dynamic, and detailed.

Not a single one that I can find!

This text sets the standard. Highly recommended!!
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Format: Kindle Edition Verified Purchase
While this book offers a comprehensive view of managing big name artists and contracts of big labels etc as well as covering ground for people who are interested in having a career in managing an artists, it deals very little, if at all, with what smaller and up and coming bands and musicians can do in taking steps to either securing management deals, or managing themselves, which I think the majority of musicians are interested in. It starts as though you are an "A" list artist or you're managing an "A" list artist, which is a very very small and niche market, and doesn't apply to most working musicians and managers out there.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
The book lays out all the facts, techniques and pitfalls involved in managing entertainers. I would say this book is very comprehensive and would allow a beginner in artist management the ability to get up and running in the business with ease.

The book provides real life scenarios, experiences of other managers and best-of-all, the book includes sample contracts that help you see all the provisions that help and protect your clients.

I would say this book is a must have for anyone looking to enter the field or even for the experienced entertainment manager that needs to avoid lawsuits for making errors or omissions in the performance of their duties or in contracting on behalf of their clients.
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Format: Paperback Verified Purchase
I had a friend last year who was breaking into the music business and needed help. I had prior education in music industry, but as time went on...I needed information. She stated that she was going to need a manager and wanted me. Having never managed an artist before, I started studying. I ordered several books including this one to update and expand my knowledge.

It's great! This book has the basis of everything a person breaking into artist management would need to get started. It has chapters on contracts, promotion, networking, and other things you really should know. I learned a lot. It also has sample contracts in the back that could be used as templates.

I highly recommend it for anyone looking to work in any aspect of the industry. The friendship was a casualty to personal issues, but this book will remain in my library for future use.
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