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The Artist's Guide to Success in the Music Business (2nd edition): The "Who, What, When, Where, Why & How" of the Steps that Musicians & Bands Have to Take to Succeed in Music [Kindle Edition]

Loren Weisman
4.9 out of 5 stars  See all reviews (35 customer reviews)

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Book Description

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.

Take your music from passion to profession

From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant.

Get straight-talk from the road and the studio in areas such as:
• Creating the best plan for their career
• Touring
• Booking gigs
• Performing
• Recording from pre- through post-production
• Branding a band
• Fundraising and working with investors
• Marketing and promotions

Editorial Reviews

About the Author

Loren Weisman is a music consultant, music producer and business coach that works to help, assist & consult independent artists, musicians, bands, labels & other businesses to achieve sustainable success. He has been a part of over 700 albums as a drummer and music producer. Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields. Weisman has seen and stayed up to date with the constant changes in the music industry over the past two decades as well as keeping up with the pulse and motion of marketing, promotion and social media in today s world.

For more on Loren's speaking engagements, seminars, consulting, coaching or other services, visit:

Product Details

  • File Size: 957 KB
  • Print Length: 456 pages
  • Publisher: Greenleaf Book Group Press; 2 edition (November 11, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #87,859 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By Yousef
This truly is the ARTIST'S guide to success in the music business. The author has clearly learned these lessons the hard way and is committed to helping artists avoid the pitfalls of the music industry. From recording to touring to marketing to relationship-building to everything else in between this book covers all the bases. This is the ultimate "how-to" guide for working musicians.

As touring musicians, we immediately recognized the legitimacy of the author's description of his experiences on the road and in the studio. Many other books will give you simplistic solutions- "put together a press kit.... hire a publicist... get a deal." Not this book. This book presents a realistic yet optimistic view of what it means to be a recording and performing artist in America TODAY. You will NOT find descriptions of how you should send your package to an entertainment attorney or why you need a national radio campaign. You WILL find practical, common-sensical advice that you can start applying NOW, to your project. In particular, the chapters on touring, branding, and marketing are very informative, effective, and easy to follow.

It is easy to read through this book and NOT apply the advice the author is giving. DON'T BE ONE OF THOSE PEOPLE! Buy this book and start DOING what it tells you to do right NOW. To get some momentum and professionalism into your project today, pick up this book today and start WORKING toward your DREAM. No musician should be without a dream, and no musician should be without this book.
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7 of 7 people found the following review helpful
5.0 out of 5 stars A must have if you are in the music business! November 28, 2013
Not many books can hold my interest and I tend to not pay attention when reading but this book is truly an amazing, inspirational & helpful book. It is a MUST HAVE if you are a music artist or even just in the business. I only wish this book would have been available when I started getting involved with the music business years ago! Great book.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Truly awesome book for anybody in the music biz January 10, 2014
Trying to market a band, label, album or tour is more complicated and frustrating today than any point in the past several decades. Too many choices, too many scams, too little truth can cause a fluster cluck of massive proportion when trying to properly plan or implement any kind of marketing or promotion effort.

Luckily author, producer, and grand elder wizard Loren Weisman has survived many a skirmish in this arena, and stays on the front lines of making headway towards success. His books provide plausible, realistic approaches to making sense from the chaos of “me too” marketing, blind alleys, dumb bunnies, and evil doers, to glean clarity for those who might be led astray or fleeced in the worst ways.

There are no easy answers, but those seeking wisdom will find many tutorials, proper directions to skirt the quicksand - and with the least B.S. per page than anything I’ve come across - in Weisman’s latest guidebook.

There is simply no downside to reading Loren’s book more than once, to provide a proper solid foundation for any music industry venture. Highly recommended.

Christopher Laird Simmons
CEO, Neotrope® Entertainment
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4 of 4 people found the following review helpful
5.0 out of 5 stars A Must Read, for any Musician November 28, 2013
By John
Format:Kindle Edition
As a CEO for a company dedicated to help musicians succeed. I have to highly recommend this book, it truly is a must have for any musician. Loren Weisman has laid out the path to success, and that is not always the same for each artist. No matter what your definition of success is. This book and your dedication to following the tips in it. That combination will lead you to success, no matter what that means to you as a musician.
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4 of 4 people found the following review helpful
5.0 out of 5 stars A Must Read for the Musician July 11, 2014
Format:Kindle Edition|Verified Purchase
There are lots of talented musicians, who just want to play music and don't have a clue about the business side of the industry. This guide will help them make the right decisions so that they can make music a viable career or hobby. A must read for those who want to make music a career.
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3 of 3 people found the following review helpful
5.0 out of 5 stars How To Succeed. Period December 24, 2013
Format:Paperback|Verified Purchase
Not just a guide to the music business - a guide to navigating the interpersonal world of virtually any professional arena. The author takes it slow, and breaks down each segment of music business success in an exceptionally readable writing style that manages to simultaneously pack light years of information into an unhurried, easy-to-absorb format. There is something here for anyone who plans to advance in their career and needs to think critically about how they present themselves, how they interact with colleagues, and what kind of mark they are hoping to make in their field. The overarching theme of the book is the art of being mindful about your professional presence - how your work is perceived, how you are perceived, and how every move you make in your career leaves a meaningful footprint on your success.

Unlike many how-to guides, in this book the author does not shy away from revealing his own mistakes, and offers them as anecdotal evidence that he does, in fact, know of what he speaks. For anyone who needs to develop a personal plan for success, reading this book is like having the author take you by the hand and gently but firmly show you where you may need improvement, offering concerete examples, advice, and planning suggestions the entire way.

This is a book that no one will ever regret reading.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
really good...
Published 2 months ago by J.Hardy
5.0 out of 5 stars A great guide
A great guide covering the spectrum of the music industry of today. This book is helpful for the beginner just starting out and the professional that is adjusting to the changing... Read more
Published 4 months ago by BookReader
5.0 out of 5 stars Never have I learned so much in one place. ...
Never have I learned so much in one place. This is an absolute must. I have had to put it down and say out loud "holy hell he is RIGHT...I NEVER thought of that.... Read more
Published 4 months ago by Jason Rubal
5.0 out of 5 stars A very up-to-date and thorough guide to success in the music business.
I offer this review as a full time musician who started by teaching, gigging, touring, bandleading, show booking, and CD seliing, and now songwriting, producing, licensing, and... Read more
Published 4 months ago by Charles I. Hughes
5.0 out of 5 stars Maximize your potential - Read this book!
Awesome book! Top grade industry knowledge with themes thoroughly addressed and examined. Great for made as well as aspiring musicians - a must read for beginning musicians!
Published 4 months ago by Nancy Carr
5.0 out of 5 stars By Doug S.
Being a music publisher in the music business for over 25 years I have dealt with so many musicians, song writers and artists who just focus on the creative part of the business... Read more
Published 4 months ago by Doug Stebleton
5.0 out of 5 stars Five Stars
Very good! Informative and works! Has helped my career!
Published 5 months ago by Drummersgirl62508
5.0 out of 5 stars Five Stars
Great Read!
Published 7 months ago by Russmcla2015
3.0 out of 5 stars Painful but useful.
1. A solid contribution to the literature in this genre. 2. The genre would be "self-help guides for juvenile bands of all ages who need to be nagged into a coherent... Read more
Published 8 months ago by Amazon Customer
5.0 out of 5 stars Got a college student on your shopping list?
I received two career development books from at about the same time: "The Artists' Guide to Success in the Music Business" by Loren Weisman and "How to Succeed in... Read more
Published 9 months ago by Anonymouse
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More About the Author

Music Business Speaker & Advisor Loren Weisman organizes, optimizes and implements individualized branding, marketing and content plans for start up and established businesses. From musicians to authors, restaurants to real estate and entertainment companies to insurance agencies, Loren works with each client to solidify the fundamentals of content branding with the brand of each business to create higher engagement that converts to sales, profits and customer retention.

With over two decades in the entertainment industry as a drummer, music producer and music business consultant, Loren has taken the proof of concept algorithms and methods applied to the music and television industries and brought them over to an array of other businesses.

Whether in the music industry or any other industry, it comes down to much more than SEO, Page Ranking, Keywords, Followers, Friends and likes. If you have 10,000 followers on twitter and haven't seen a dollar in conversion, then your business is not working for you online. If you are only chasing new customers and not continuing to engage and network with your existing ones, you are missing out on opportunities.

All approaches are showcased through proof of concept and the implementation will save you thousands of dollars in marketing. Let the concepts of music industry branding be music to your businesses ears for conversion revenues.

From single consultations to full branding packages, marketing plans, Annual Advertising budgets, business plan reviews and editorial calendar layouts, Loren works directly with each business to find the best answers for short term and long term engagement, connection and communication with existing clients as they reach out for new ones.

Learn to better understand, organize, optimize and increase conversions for your business, whether you are beginning, building, reinforcing, running or just starting up.

For more on Biz Branding Advisor Loren Weisman's branding packages marketing plans, speaking & hourly consulting, visit:


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