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The Artist's Guide to Success in the Music Business (2nd edition): The "Who, What, When, Where, Why & How" of the Steps that Musicians & Bands Have to Take to Succeed in Music [Kindle Edition]

Loren Weisman
4.9 out of 5 stars  See all reviews (35 customer reviews)

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Book Description

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instructs and empowers artists on how to take the hard-earned lessons of a fellow musician and put them to work in their own careers.

Take your music from passion to profession

From promotion and performance tips to marketing and career-building advice, Loren Weisman serves up lessons culled from his twenty years as a working musician and a music business consultant.

Get straight-talk from the road and the studio in areas such as:
• Creating the best plan for their career
• Touring
• Booking gigs
• Performing
• Recording from pre- through post-production
• Branding a band
• Fundraising and working with investors
• Marketing and promotions

Product Details

  • File Size: 957 KB
  • Print Length: 456 pages
  • Publisher: Greenleaf Book Group Press; 2 edition (November 11, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #543,647 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars A Must Read, for any Musician November 28, 2013
By John
Format:Kindle Edition
As a CEO for a company dedicated to help musicians succeed. I have to highly recommend this book, it truly is a must have for any musician. Loren Weisman has laid out the path to success, and that is not always the same for each artist. No matter what your definition of success is. This book and your dedication to following the tips in it. That combination will lead you to success, no matter what that means to you as a musician.
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4 of 4 people found the following review helpful
5.0 out of 5 stars A Must Read for the Musician July 11, 2014
Format:Kindle Edition|Verified Purchase
There are lots of talented musicians, who just want to play music and don't have a clue about the business side of the industry. This guide will help them make the right decisions so that they can make music a viable career or hobby. A must read for those who want to make music a career.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great for any creative artist January 3, 2014
By Joey P.
Format:Kindle Edition
Beyond the music business part this book is clearly about more than just the Music Industry. Loren has a way of making the book personable and about other creative outlets. It involves how to be successful in general too. It's innovative, funny, edgy, and intresting. A must have in an artist's bookshelf.
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2 of 2 people found the following review helpful
5.0 out of 5 stars It's not just for people in the music biz December 10, 2013
Format:Kindle Edition
This book was given to me as re-gift honestly. When I read some of the info on the jacket I figured I would give it a closer look. Much to my surprise this book is filled with specific and more generalized knowledge on how to manage and take care of yourself in the music biz. What I found most interesting is I am not in the music business but there was lots of advice that could be applied to my career and personal life. Many of Mr Weisman's nuggets of wisdom can be applied to anyone trying to make their lives more manageable or overcome some obstacles to growth. If you are young and in the music this is a must read. If you are any age and want to try a different take on a self help for personal and professional growth, give this gem a try.
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2 of 2 people found the following review helpful
3.0 out of 5 stars Painful but useful. August 20, 2014
Format:Kindle Edition|Verified Purchase
1. A solid contribution to the literature in this genre. 2. The genre would be "self-help guides for juvenile bands of all ages who need to be nagged into a coherent business structure". 3. The writer's style could be termed the opposite of Sun Tzu. 4. The editor was absent, asleep, or a genius who knew just what juvenile bands most need to hear and, if literate, might possibly follow. 4. The book has some useful thoughts if you can get past the writer's "style."
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2 of 2 people found the following review helpful
5.0 out of 5 stars The Real Deal December 9, 2013
By dorono
Format:Kindle Edition
This book is more than just general theory or philosophy. It's a 100% practical, step-by-step action guide for taking your music career eons further than you would if left to your own devices. I wish that I had this book when I was first starting out - it very well may have trimmed years off of my progress in the music business.
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More About the Author

Music Business Speaker & Advisor Loren Weisman organizes, optimizes and implements individualized branding, marketing and content plans for start up and established businesses. From musicians to authors, restaurants to real estate and entertainment companies to insurance agencies, Loren works with each client to solidify the fundamentals of content branding with the brand of each business to create higher engagement that converts to sales, profits and customer retention.

With over two decades in the entertainment industry as a drummer, music producer and music business consultant, Loren has taken the proof of concept algorithms and methods applied to the music and television industries and brought them over to an array of other businesses.

Whether in the music industry or any other industry, it comes down to much more than SEO, Page Ranking, Keywords, Followers, Friends and likes. If you have 10,000 followers on twitter and haven't seen a dollar in conversion, then your business is not working for you online. If you are only chasing new customers and not continuing to engage and network with your existing ones, you are missing out on opportunities.

All approaches are showcased through proof of concept and the implementation will save you thousands of dollars in marketing. Let the concepts of music industry branding be music to your businesses ears for conversion revenues.

From single consultations to full branding packages, marketing plans, Annual Advertising budgets, business plan reviews and editorial calendar layouts, Loren works directly with each business to find the best answers for short term and long term engagement, connection and communication with existing clients as they reach out for new ones.

Learn to better understand, organize, optimize and increase conversions for your business, whether you are beginning, building, reinforcing, running or just starting up.

For more on Biz Branding Advisor Loren Weisman's branding packages marketing plans, speaking & hourly consulting, visit:


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