Customer Reviews

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

5 star:		(3)
4 star:		(0)
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This book was recommended to me by a colleague. In my profession I work closely with staff at many performing arts organizations who really could benefit from reading this book. The author does not simply pontificate, she provides a really fresh look at the challenges and opportunities for increasing audience size, connecting with patrons, improving financial health, website best practices, marketing campaigns, the list goes on and on. Best of all, Ms. Bernstein backs up her findings and recommendations with research and case studies - introducing the reader to methodology that is sure to win over any board of directors skeptical of change. I give this book 5 stars!

A truly great resource for arts professionals at all points in their careers. Bernstein uses engaging stories to bring to life principles of marketing. Her experience is evident.

As a teacher of Arts Marketing , I found this book to be invaluable. Definitely the best text in this area I have come across. The author clearly has in depth experience of the arts and the book is well laid out and easy to read. The case studies in the text of various arts organisations really help to explain aspects of Arts marketing. A great read!