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4 of 5 people found the following review helpful:
5.0 out of 5 stars
Did we really buy one of these?, January 6, 2003
This review is from: As Seen on TV (Paperback)
Did folks buy this stuff? They sure did, by the millions according to Harry and Stall. Some of these products would really be hard to parody, the Chai Ceramic Pet that grows vegetation, the Turbi Twist, a hair towel with an elastic loop (with the predictable AS SEEN ON TV on the box) the Copper Tongue Scraper, PROVEN EFFECTIVE was the bold statement on its packaging but it really does look just like a piece of bent metal! Each product has a spread with photos, copy and several colored panels (more on these later) containing background material and other trivia. I liked the Product panels best with their Description, Availability, Claimed Innovation, Upside and the Downside, just read the Downside to each product and really get the truth. The six basic chapters are Kitchen Marvels, Fashion and Beauty, Fabulous Fitness, Entertainment Breakthroughs, Home Improvement Miracles, and finally Get Rich Quick, between these chapters are some interesting features, pages 122 and 123 cover the rise of the home shopping channels where you will be amazed to find that QVC have studio tours (yours for only [x ammount of dollars]). Ron Popiel, the founder of Ronco, has four pages explaining the background to the infomercial techniques he uses to shift the goods. Incidentally the Ronco story is covered in 'But, Wait! There's More!' by Timothy Samuelson, lots of product photos, vintage ads and packaging and a fairly accurate history of the Popiel family. Ever wonder what happened to yesterday's celebrities, check out pages 74 to 79 to see the Top 100 infomercial-land stars from Allen (Debbie) to Zappa (Dweezel) you'll be surprised who's listed, well, perhaps not. 'As Seen On TV' is a fascinating and fun book covering a subject that most of us would hardly think twice about. But, wait! There is more! DON'T TOUCH THAT DIAL! Buy this book and get absolutely FREE hundreds of words that only come out in daylight! The book's designer (unfortunately) decided to use pink panels, on many of the product pages, with text in light blue. Big mistake, because it is very hard to read in a normal domestic lighting environment and the type used for the headlines on these panels is hard to read even in daylight!
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
If you read this review in the next ten minutes..., December 10, 2002
This review is from: As Seen on TV (Paperback)
This book read itself! I bought this trip to entertain myself for a long drive home from Wisconsin to Florda. (Don't worry- I was the passanger, not the driver. Gusee I should've used the word 'ride' but I'm too lazy to backspace!) I think the ultimate compliment to a book is when your constantly interupting other people around you to read the next wonderful thing you've read. I lost my voice from this book. There's not too much to tell in this review. You've simply got to read it for yourself. It is so much more than just a list of goofy things sold via infomercials and TV ads. We get interviews, product history, trivia and much, much more. We also get the lowdown on what was legit and what wasn't. So the next time your using the flow-bee and screw up so badly your running to the store for some GLH (if you don't know what that sentence just meant, buy the book)... think of this book. It'll help ya. And if you're just looking for some easy entertaing reading... this is it folks!
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2 of 3 people found the following review helpful:
4.0 out of 5 stars
Hi, my name is __ and I am an Infomercial addict...., August 24, 2005
This review is from: As Seen on TV (Paperback)
What a fun book! I definitely recommend this book to anyone who has ever gotten caught up watching infomercials or home shopping channels. It's fascinating to read about products that became hugely popular, even though in some cases, you look at them now and say "what were they thinking?".
It was especially fun for me because... as I turned each page, I had to wonder if the next product was one I've bought. LOL
Yes, I have succumbed to the "power of the pitch" and bought into the hype. And yes, I have purchased a few of the items in this book (George Foreman Grill, Steamer, etc... and I LIKE the Dr. Ho's Muscle Massage System!) but I'll never admit to how many.
Anyone who has heard "and that's not all" will enjoy the fact that a section with that title is included AFTER the index.
I only gave this book 4 stars because I wanted more products to be in it! It was so fun to read, I wanted more of it.
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