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As Seen in Vogue: A Century of American Fashion in Advertising (Costume Society of America Series) Paperback – September 15, 2007


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Product Details

  • Series: Costume Society of America Series
  • Paperback: 238 pages
  • Publisher: Texas Tech University Press (September 15, 2007)
  • Language: English
  • ISBN-10: 0896726169
  • ISBN-13: 978-0896726161
  • Product Dimensions: 0.6 x 8.4 x 10.9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,876,758 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A lavish chronicle of the transformations in women's roles and self image.... A trunk full of design and delight."

More About the Author

Preview inside pages at DanielDelisHill.com

Daniel Delis Hill has worked as a retail fashion illustrator, creative director of fashion photography, and assistant professor in the Department of Fashion, Virginia Commonwealth University. He currently teaches Fashion History at the University of the Incarnate Word, San Antonio, TX.

Books by Daniel Delis Hill include:
- Advertising to the American Woman 1900-1999 (Ohio State University Press 2002)
- As Seen in Vogue: A Century of American Fashion in Advertising (Texas Tech University Press 2004)
- History of World Costume and Fashion (Prentice Hall 2010)
- American Menswear from the Civil War to the Twenty-First Century (Texas Tech University Press 2011)
- History of Men's Underwear and Swimwear (Menswear Books 2011)
- Fashion from Victoria to the New Millennium (Prentice Hall 2012)
- 200 Years of Fashion Accessories (Kent Statue University Press, pending spring 2015)

For additional information, please visit DanielDelisHill.com.

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5 of 5 people found the following review helpful By Henry Berry on December 5, 2007
Format: Paperback
In the origins of the great American middleclass consumer market in the 1890s, "a symbiotic, tripartite relationship between clothing mass production, fashion journalism, and mass-media advertising became firmly established." The internationally-known women's fashion magazine Vogue put this new symbiosis to work to become the leading magazine in its field for more than a century. In the line of Godey's Ladies Book and Harper's Bazaar of the mid 1800s, Vogue published its first issue on December 17, 1892. By focusing entirely on fashion, it differentiated itself from the popular Ladies Homes Journal, which covered fashion only as one of many topics. Since its start over a century ago, Vogue has held its leading position by mirroring changing tastes in fashion by informative articles as well as its polished, sophisticated ads. The ads particularly, the subject of this book, have become a subject of interest in themselves.

Simply glancing at the ads running chronologically roughly by decades displays a social history of women's changing tastes in fashion. The buttoned-up look of the late Victorian era embellished by ruffles and flounces became the sparer, yet still essentially button-up look of the early 1900s seen in pictures by Christie and other illustrators. With the 1920s and '30s, bright colors and patterns mimicking art deco came into fashion. And in this era too, sport clothing became a significant vein of women's clothing. In the more liberated times of the 1960s and later, women's clothing became more revealing while becoming more casual; and it became more varied in incorporating the ideas of foreign designers and the elements of a multicultural, internationally-oriented society.
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3 of 3 people found the following review helpful By Kai Lin on January 31, 2009
Format: Paperback Verified Purchase
This book provides great insight into the how and why of changing fashion styles. Historical context is included, as well as a detailed account of how the fashion industry evolved in the US, as seen through the pages of Vogue magazine. Lots of photos and ads make the story clear. Great reference book that provides easy-to-consume, enlightening reading.
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3 of 3 people found the following review helpful By Midwest Book Review on March 3, 2008
Format: Paperback
No fashion magazine was more popular or had a larger impact upon the clothing styles of American women than 'Vogue'. Part of the Texas Tech University Press 'Costume Society of American' series, "As Seen In Vogue: A Century Of American Fashion In Advertising" by fashion expert and historian Daniel Delis Hill has drawn from this seminal fashion periodical's more than 600 fashion adds for a century-long overview beginning with the magazine's founding in 1893 through ten decades to 1993. Superbly illustrated throughout with black-and-white photos of advertisements showcasing the changes in fashion styles and the growing sophistication of the American Fashion Industry down through the years, "As Seen In Vogue" also discusses and documents the evolution witnessed within its pages of the evolution in American fashion, American society, and American culture. A fascinating and specialized history, "As Seen In Vogue" is a seminal and unique work of scholarship that makes it a critically important, informed and informative contribution recommended for personal, professional, academic, and community library reference collections and American Fashion History supplemental reading lists.
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