Asia Unplugged: The Wireless and Mobile Media Boom in the Asia-Pacific (Asia-Pacific Internet Handbook) (Response Books) [Hardcover]

Madanmohan Rao (Editor), Lunita Mendoza (Editor)

Book Description

Publication Date: February 2005 | ISBN-10: 0761932720 | ISBN-13: 978-0761932727

This detailed and analytical handbook is a major source of reference for those with an interest in the wireless explosion in the Asia-Pacific region.

It includes thematic papers on WiFi/WLL, wireless content, portals, m-commerce, permission marketing, LBS, wireless development centres, enterprise wireless strategies, capacity-building, corporate policy, legal issues, hybrid models, regulation, and venture capital. The volume also includes detailed country profiles.

Editorial Reviews

Review

"Wireless is the hottest technology and media sector in the world today, and Asia is the center of the action. This collection, with contributions from experts in the region, discusses mobile content, portals, m-commerce, permission marketing, LBS enterprise wireless strategies, legal issues, regulation, venture capital, political culture, and rural development." (APADE )

Product Details

• Hardcover: 464 pages
• Publisher: Sage Publications Pvt. Ltd (February 2005)
• Language: English
• ISBN-10: 0761932720
• ISBN-13: 978-0761932727
• Product Dimensions: 8.9 x 5.9 x 1.1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,081,276 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars vast potential, April 17, 2005

By 

W Boudville (Terra, Sol 3) - See all my reviews
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This review is from: Asia Unplugged: The Wireless and Mobile Media Boom in the Asia-Pacific (Asia-Pacific Internet Handbook) (Response Books) (Hardcover)

Rao and Mendoza appear to be targeting a business or technology audience, that might be eyeing these burgeoning markets and wondering if they should establish a presence. For this, the country profiles can be very useful, as these are focused on telecommunications and wireless. Rather than being a general interest introduction to those countries.

They also explain the various stages of buildouts of WiFi and other wireless ventures. The reader can clearly see that the stages of development vary vastly between countries.

The book can also offer you a cautionary note about the potential pitfalls in investing in a wireless venture. See for example the details about the regulatory structures put in place by the governments. These can be formidable barriers to outsiders.