The Asian Insider: Unconventional Wisdom for Asian Business [Hardcover]

Michael Backman (Author)

Book Description

ISBN-10: 1403916578 | ISBN-13: 978-1403916570 | Publication Date: June 19, 2004 | Edition: 1st

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

Editorial Reviews

About the Author

Michael Backman is a business writer.

Product Details

• Hardcover: 256 pages
• Publisher: Palgrave Macmillan; 1st edition (June 19, 2004)
• Language: English
• ISBN-10: 1403916578
• ISBN-13: 978-1403916570
• Product Dimensions: 9.3 x 6.1 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,416,207 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Asian Insider: The Most Helpful Book I have Read, June 18, 2007

By 

Bonnie Rich "Bonnie Rich" (Beijing, China) - See all my reviews

This review is from: The Asian Insider: Unconventional Wisdom for Asian Business (Paperback)

As a western entrepreneur in China, I have found this the most helpful book that I have read to help me understand what is happening behind the scenes. Backman's information is helpful to anyone dealing with Asia - even if they have been doing business with them for many years.

2 of 6 people found the following review helpful:

5.0 out of 5 stars Prepare for the Asian century with "The Asian Insider", June 7, 2004

By 

Martin Roll (Singapore, Asia) - See all my reviews

This review is from: The Asian Insider: Unconventional Wisdom for Asian Business (Hardcover)

The Asian century has just started! Throughout the next decades, global business leaders, opinion makers, politicians and world citizens will realise how much impact Asia will have on the modern world and how influential Asia will be in shaping tomorrow's world. Michael Backman's "The Asian Insider" is a unique and brillant guideline for anyone interested in capturing those insights and opportunities arising from the Asian century, and for all those interested in knowing more about the complex and dynamic landscapes of cultures, politics, businesses, languages and religions called Asia. Michael Backman is one of the most prominent commentators and thoughtleaders on Asian issues, and his engaging, personal and very direct style is an extraordinary experience for any reader. Read "The Asian Insider" (and Michael Backman's other books!) and get to understand better how and why Asia will change tomorrows landscape - in its own way. The Asian way which is crucial to understand for any reader reaching out for the world.