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In this book, Nick explains why the traditional job hunt almost never works. Then he outlines an absolutely brilliant method of breaking away from the Human Resources machine and separating yourself from the herd of "cows" looking for jobs.
Best of all, almost nobody is going to do it! It is far too different and requires too much work for most people. Which means the few of us who follow his advice have that much more of an advantage.
Old way: Scan the help wanted ads, the internet job sites, register with a recruiting agency. Send out dozens, maybe hundreds, of resumes. All of which gets you into the Personnel Department, where people who do not understand the work you do scan through a checklist and try to find reasons to disqualify you. Even when you find a job that fits you perfectly, now you are one of perhaps a hundred would-be applicants.
Nick's way: Do some in-depth research to discover the companies you'd like to work for. (His advice: "Don't look for a job, look for a company.") Then ask yourself how you might become an "insider." Do you know anybody who works there? Can you find out who their customers are? Their vendors? He offers various ways of getting an inside track to speak directly to the person you would be working for -- not someone in Human Resources. Then when you meet, do the job right then and there! Show them how you work, how you think.
I read this book last week, and followed its suggestions: I did a good deal of research on target companies over the weekend, arranged a personal referral to the hiring manager (not the personnel department) of one of them, and have an appointment scheduled for next Thursday. Having done my homework, I already know what probelms the company is facing. When I get there, I'm going to steer the conversation toward that issue, and start working on that problem right then and there.
To this point, I am further along toward a job I really want with a company I REALLY want than I ever would have been the old way. All because of this book.
Maybe I'm totally naive when it comes to job hunting (well, at least not anymore), but this book changed my entire mindset on the conventional methods of seeking employment. To cut directly to the chase....
THE NEGATIVES:
* Some of his writings get really redundant. He's trying to drive home a point, but too excessive.
* His method could leave you spending weeks if not months preparing and researching information just for one company; Especially, if you are changing careers or a recent college graduate seeking employment in an industry you're totally unfamiliar with.
THE POSITIVES:
* Easy to read. I like that!
* Will this book help you get the job you are seeking? - Without reservation nor hesitation, if you follow the method Nick has outlined, your probability of success is greatly enhanced. The real question is 'how could you not?' (beware of personnel jockeys)
* The 'added-value' to this book where the others leave off is simply the difference between SHOW & TELL in your 3rd grade elementary class (showing was always more interesting, huh?) Where the other books will TELL you how to get the job, Nick will SHOW you how to DEMONSTRATE your abilities to DO THE JOB in the interview.
Mark Fredricks
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