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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnairesthe most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to
Its audience is people who have not done this kind of research or inquiry before.Published 14 months ago by margaret v.
This book is essential for social research. It is easy and functionally to read it. I recommend it to buy in kindle store as I did.Published 20 months ago by Domenico
First 20 pages of the book were torned. Every time I open the book, I feel like not reading it.Published 21 months ago by Neelu tajani
This book is not formatted well so it stands in the way of learning. Trying to learning material when the book is formatted in a fiction format is torture. Read morePublished on October 18, 2013 by oaf