Asking Questions: The Definitive Guide to Questionnaire D... and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $40.00
  • Save: $14.08 (35%)
Rented from apex_media
To Rent, select Shipping State from options above
Due Date: May 28, 2015
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
FREE Shipping on orders over $35.
Used: Good | Details
Sold by apex_media
Condition: Used: Good
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $25. Overnight and 2 day shipping available!
Access codes and supplements are not guaranteed with used items.
Qty:1
  • List Price: $40.00
  • Save: $5.58 (14%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Sell yours for a Gift Card
We'll buy it for $12.01
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Paperback – April 30, 2004

ISBN-13: 978-0787970888 ISBN-10: 0787970883 Edition: Revised Edition

Buy New
Price: $34.42
Rent
Price: $25.92
23 New from $29.23 21 Used from $23.70
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$34.42
$29.23 $23.70
12%20Days%20of%20Deals%20in%20Books

Frequently Bought Together

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires + Scale Development: Theory and Applications (Applied Social Research Methods) + Survey Methodology
Price for all three: $138.79

Buy the selected items together
NO_CONTENT_IN_FEATURE

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details

  • Paperback: 448 pages
  • Publisher: Jossey-Bass; Revised Edition edition (April 30, 2004)
  • Language: English
  • ISBN-10: 0787970883
  • ISBN-13: 978-0787970888
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #325,288 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"The best single source about the present state of knowledge of questionnaire construction."
–Choice

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires–the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to

  • Determine what information is needed
  • Phrase questions to minimize bias and distortion
  • Obtain successful questions from existing questionnaires
  • Control the level of threat
  • Order questions to encourage response
  • Select the best administration method
  • Adapt questions and format to specific situations
  • Test and validate the completed survey
  • Evaluate and revise the questionnaire for improved results

About the Author

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

3.6 out of 5 stars

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By Collin R. Payne on August 15, 2006
Format: Paperback
This book is a tremendous resource for any social science research methodology course. It should be used as a stand-alone text for a questionnaire design course or as core reading material for a general research methodology class (undergraduate or graduate). As a social scientist, I have used it to successfully create web-based questionnaires that have received great response rates, which I believe are a direct result of the depth and breadth of the knowledge conveyed in the book. In addition, the text itself is easy to understand, interesting, and intellectually stimulating (qualities that are lacking in many other questionnaire design books).
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Mike Carlson on January 25, 2013
Format: Kindle Edition Verified Purchase
A good reference for the field professional. I use this and other tools as triggers to stimulate my creativity when designing data collection instruments. An excellent how-to & how-not-to for novices.
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By LiteraryAspirations on February 8, 2010
Format: Paperback Verified Purchase
Its a textbook for my class on survey questionnaire design. It is a very good textbook. It is easy to read and concepts are presented in an accessible manner. It works better if you read it with other research on question wording and cognitive interviewing etc...
I received the product on time, and in good condition.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Domenico on March 16, 2014
Format: Kindle Edition Verified Purchase
This book is essential for social research. It is easy and functionally to read it. I recommend it to buy in kindle store as I did.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Weldyn Houger on November 13, 2007
Format: Paperback Verified Purchase
This book is very practical and has many workable ideas that will work in the academic disciplines. It is important to form questions that will give workable answers. This book helps in this area.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By EJT on November 14, 2006
Format: Paperback
This edition offers insight about the building blocks of questionnaire development, and more importantly, getting to the right answers. A good focus on the fundamentals and a valuable resource.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again