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At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared Hardcover – March 7, 2008

ISBN-13: 978-0470148174 ISBN-10: 0470148179 Edition: 1st

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At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared + The Ultimate CPA Practice in the New Economy: 10 Secrets to Attract More Clients, Boost Profits and Live Your Ideal Lifestlye + The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It
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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (March 7, 2008)
  • Language: English
  • ISBN-10: 0470148179
  • ISBN-13: 978-0470148174
  • Product Dimensions: 9.4 x 6.4 x 0.8 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #486,288 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Professionals who appreciate a novel format in their business books will find this book a refreshing read. The lessons provided in this book show firms how to achieve new levels of teamwork with growth." (Auditnet.org, October 2008)

From the Inside Flap

At the Crossroads

The Remarkable CPA Firm that Nearly Crashed, then Soared

Joe Abriola has a problem—a big problem. Managing partner of a prosperous Minneapolis CPA firm, Joe has just learned that his partners are on the vergeof mutiny. Why are they so upset? It's him!—or, rather, it's the way he's let their practice slide intocomplacency. Why are other CPA firms growing so fast when theirs isn't?

The partners want answers—fast. If not, Joe may find himself out in the cold . . . and it gets awfully cold in Minneapolis in the winter. What will he do?

What Joe does forms the backbone of this delightful new growth parable from Gale Crosley and Debbie Stover. In years of teaching CPA firms how to grow, Crosley—who heads Crosley+Company, an Atlanta-based CPA consulting firm—has developed a dynamic approach called the Practice Growth Model.

In At the Crossroads, that model gets put into place, and in the process, we learn what it takes to transform a sleepy, uninspired CPA firm into a powerhouse. Will all the partners survive? Will Joe survive? What about know-it-all Frank, too-lofty-to-care Charles, orcounting-the-days-till-he-retires Harold?

And what about the staff? The business developer who dresses like a dream but doesn't have a clue about bringing in business . . . the marketing director the partners won't take seriously—even the mailroom guy gets in a few licks!

Does this firm, with its head in the sand, blithely ignoring the complexities of a changing marketplace, look anything like yours? Would you like it to? Especially when the makeover is complete, and they're chalking up phenomenal growth, with a win rate on highly qualified opportunities of seventy percent?

If your firm is underachieving or growing inefficiently, and you'd like to know how to change all that, At the Crossroads may hold the key to a bright new future.


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Customer Reviews

Gail really knows her stuff.
Bennettsaline
I would recommend this book to anyone who is a partner, or aspiring to become a partner in a professional service firm.
Jason Trefanenko
Very easy to read as it is written as a narrative.
Joel M. Ungar

Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Joel M. Ungar on October 12, 2009
Format: Hardcover Verified Purchase
This book got me thinking about changes to make to our Firm. Very easy to read as it is written as a narrative.

At The Crossroads confirmed several things for me: 1) The old way of "eat what you kill" is outmoded; 2) the Firm needs to be operated as a business no different than other for profit businesses; and 3) this can be done.

I am going to have the opportunity to meet Gale Crosley at the msi International Meeting in October 2009 in Toronto and hope to learn more from her then.
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By Jameson R. Battson on June 25, 2014
Format: Kindle Edition Verified Purchase
Interesting group of players that in the end you want them to succeed. Slow at first but it picks up.
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Format: Hardcover
This is an excellent resource for CPAs who seek a better way to run their business. The story line is about fictitious mid-sized CPA firm which is stuck in the original founder's method of running the firm, which while successful decades ago, is not working for the firm in the present. The story follows their journey as they transform to a successful and profitable business that propels them to the top of their market area.

Most accountants will be able to relate to some, if not all, of the issues facing the partners and staff. Ms. Crosley has clearly come from the trenches and developed an effective model for accounting firms to grow and prosper. While the narrative nature of this book will appeal to some and not others, don't be put off if you fall in the latter camp. There's gold to be mined here.

I would recommend this book to any partner, make that any professional that works at an accounting firm.
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Format: Kindle Edition Verified Purchase
Very good book for those professionals, especially CPA firms, who are looking to change their culture to a focus on growth.
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By John R. Helms III on March 12, 2014
Format: Hardcover Verified Purchase
Gale Crosley's book does an admirable job of blending readability with valuable business ideas. The material is relatable and Gale's business ideas can be adopted and utilized in your CPA firm right away. 5 stars. A must read for anybody in CPA firm leadership.
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Format: Kindle Edition Verified Purchase
Good book and definately some concepts to take away from it for my everyday business activities, and some concepts that I needed to be reminded of. It is a quick read and worth your time
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By P. Kreuk on October 22, 2013
Format: Hardcover Verified Purchase
This book contains a fictional story about a smaller accounting firm (~10 partners) experiencing below-industry-average growth. In order to grow the firm, the managing partner seeks advice and coaching from a partner at a firm that is growing substantially. The actual advice is pretty superficial. If that is the exact situation you are in, you *might* find something useful here.

If you aren't in that specific situation, there isn't anything here of substance. All technical aspects are glossed over, and just googling "practice growth model accounting practice" yielded a 1-page pdf that included all information discussed in the book.

At least it was a quick read.
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