If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.
At the Crossroads
and over one million other books are available for Amazon Kindle.
Learn more
FREE Two-Day Shipping for Students. Learn more |
| |||||||||||||||
 Sell Back Your Copy for $7.50
Whether you buy it used on Amazon for $15.50 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $7.50.
Used Price$15.50
Trade-in Price$7.50
Price after
Trade-in$8.00 |
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Frequently Bought Together
Editorial Reviews
Review
"Professionals who appreciate a novel format in their business books will find this book a refreshing read. The lessons provided in this book show firms how to achieve new levels of teamwork with growth." (Auditnet.org, October 2008)
From the Inside Flap
At the Crossroads
The Remarkable CPA Firm that Nearly Crashed, then Soared
Joe Abriola has a problem—a big problem. Managing partner of a prosperous Minneapolis CPA firm, Joe has just learned that his partners are on the vergeof mutiny. Why are they so upset? It's him!—or, rather, it's the way he's let their practice slide intocomplacency. Why are other CPA firms growing so fast when theirs isn't?
The partners want answers—fast. If not, Joe may find himself out in the cold . . . and it gets awfully cold in Minneapolis in the winter. What will he do?
What Joe does forms the backbone of this delightful new growth parable from Gale Crosley and Debbie Stover. In years of teaching CPA firms how to grow, Crosley—who heads Crosley+Company, an Atlanta-based CPA consulting firm—has developed a dynamic approach called the Practice Growth Model.
In At the Crossroads, that model gets put into place, and in the process, we learn what it takes to transform a sleepy, uninspired CPA firm into a powerhouse. Will all the partners survive? Will Joe survive? What about know-it-all Frank, too-lofty-to-care Charles, orcounting-the-days-till-he-retires Harold?
And what about the staff? The business developer who dresses like a dream but doesn't have a clue about bringing in business . . . the marketing director the partners won't take seriously—even the mailroom guy gets in a few licks!
Does this firm, with its head in the sand, blithely ignoring the complexities of a changing marketplace, look anything like yours? Would you like it to? Especially when the makeover is complete, and they're chalking up phenomenal growth, with a win rate on highly qualified opportunities of seventy percent?
If your firm is underachieving or growing inefficiently, and you'd like to know how to change all that, At the Crossroads may hold the key to a bright new future.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Great way to think about how to market and run your Firm.,
By
Amazon Verified Purchase(What's this?)
This review is from: At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)
This book got me thinking about changes to make to our Firm. Very easy to read as it is written as a narrative.
At The Crossroads confirmed several things for me: 1) The old way of "eat what you kill" is outmoded; 2) the Firm needs to be operated as a business no different than other for profit businesses; and 3) this can be done. I am going to have the opportunity to meet Gale Crosley at the msi International Meeting in October 2009 in Toronto and hope to learn more from her then.
5.0 out of 5 stars
Great book! A must read for all CPA firm partners,
Amazon Verified Purchase(What's this?)
This review is from: At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)
This is a great book. The novelistic style made it very interesting and not another boring marketing or business development textbook. I highly recommend it for anyone working in public accounting who wants to grow their practice and take their firm to the next level.
The Practice Growth Model is a structured approach to new business development. CPA firm owners need to wake up and realize that it's a different market out there now. Clients are much more intelligent and sophisticated than before and you can't just hang out a shingle anymore if you expect to grow. The information contained in this novel will kick start your practice to new opportunties.
4.0 out of 5 stars
This Describes Many CPA firms I Know,
Amazon Verified Purchase(What's this?)
This review is from: At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hardcover)
Ms Crosley and Ms Stover crafted a great way to describe many of the problems with today's CPA firms and what can be done to help. Having met thousands of CPAs in my career as a M&A advisor to accounting firms I could recognize every partner described in this book.
If you are frustrated with practice growth then is would be a good read for you. John R. Ezell, CPA ProHorizons Network, Inc [...]
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
rainmaking process, pipeline review, service line management, pipeline meeting, segment leaders, niche management, business developer, four levers, practice growth Key Phrases - Capitalized Phrases (CAPs): (learn more)
Shall We Grow, Practice Growth Model, Old Man Potter, Business Discipline Brings Practice Growth, Durwood Poole, Ben Spencer, Swanson Products, Harold Brumlow, Katherine Witt, Jackie Brown, Wellington Brothers, Growing Pains, Old Dogs, Smith Smoot, Wringing Hands, Frank Pierce, Some Success, Jake Billings, Huge Blunder, Some Tough Talk, Fall Guy, Bombs Away, The First Sticky Wicket, New Tricks, Moving Down Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
rainmaking process, pipeline review, service line management, pipeline meeting, segment leaders, niche management, business developer, four levers, practice growth Key Phrases - Capitalized Phrases (CAPs): (learn more)
Shall We Grow, Practice Growth Model, Old Man Potter, Business Discipline Brings Practice Growth, Durwood Poole, Ben Spencer, Swanson Products, Harold Brumlow, Katherine Witt, Jackie Brown, Wellington Brothers, Growing Pains, Old Dogs, Smith Smoot, Wringing Hands, Frank Pierce, Some Success, Jake Billings, Huge Blunder, Some Tough Talk, Fall Guy, Bombs Away, The First Sticky Wicket, New Tricks, Moving Down Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
