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At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared Hardcover – March 7, 2008

ISBN-13: 978-0470148174 ISBN-10: 0470148179 Edition: 1st

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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (March 7, 2008)
  • Language: English
  • ISBN-10: 0470148179
  • ISBN-13: 978-0470148174
  • Product Dimensions: 6.3 x 0.8 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #571,779 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Professionals who appreciate a novel format in their business books will find this book a refreshing read. The lessons provided in this book show firms how to achieve new levels of teamwork with growth." (Auditnet.org, October 2008)

From the Inside Flap

At the Crossroads

The Remarkable CPA Firm that Nearly Crashed, then Soared

Joe Abriola has a problem—a big problem. Managing partner of a prosperous Minneapolis CPA firm, Joe has just learned that his partners are on the vergeof mutiny. Why are they so upset? It's him!—or, rather, it's the way he's let their practice slide intocomplacency. Why are other CPA firms growing so fast when theirs isn't?

The partners want answers—fast. If not, Joe may find himself out in the cold . . . and it gets awfully cold in Minneapolis in the winter. What will he do?

What Joe does forms the backbone of this delightful new growth parable from Gale Crosley and Debbie Stover. In years of teaching CPA firms how to grow, Crosley—who heads Crosley+Company, an Atlanta-based CPA consulting firm—has developed a dynamic approach called the Practice Growth Model.

In At the Crossroads, that model gets put into place, and in the process, we learn what it takes to transform a sleepy, uninspired CPA firm into a powerhouse. Will all the partners survive? Will Joe survive? What about know-it-all Frank, too-lofty-to-care Charles, orcounting-the-days-till-he-retires Harold?

And what about the staff? The business developer who dresses like a dream but doesn't have a clue about bringing in business . . . the marketing director the partners won't take seriously—even the mailroom guy gets in a few licks!

Does this firm, with its head in the sand, blithely ignoring the complexities of a changing marketplace, look anything like yours? Would you like it to? Especially when the makeover is complete, and they're chalking up phenomenal growth, with a win rate on highly qualified opportunities of seventy percent?

If your firm is underachieving or growing inefficiently, and you'd like to know how to change all that, At the Crossroads may hold the key to a bright new future.

Customer Reviews

Gail really knows her stuff.
Bennettsaline
I would recommend this book to anyone who is a partner, or aspiring to become a partner in a professional service firm.
Jason Trefanenko
Very easy to read as it is written as a narrative.
Joel M. Ungar

Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Joel M. Ungar on October 12, 2009
Format: Hardcover Verified Purchase
This book got me thinking about changes to make to our Firm. Very easy to read as it is written as a narrative.

At The Crossroads confirmed several things for me: 1) The old way of "eat what you kill" is outmoded; 2) the Firm needs to be operated as a business no different than other for profit businesses; and 3) this can be done.

I am going to have the opportunity to meet Gale Crosley at the msi International Meeting in October 2009 in Toronto and hope to learn more from her then.
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By P. Kreuk on October 22, 2013
Format: Hardcover Verified Purchase
This book contains a fictional story about a smaller accounting firm (~10 partners) experiencing below-industry-average growth. In order to grow the firm, the managing partner seeks advice and coaching from a partner at a firm that is growing substantially. The actual advice is pretty superficial. If that is the exact situation you are in, you *might* find something useful here.

If you aren't in that specific situation, there isn't anything here of substance. All technical aspects are glossed over, and just googling "practice growth model accounting practice" yielded a 1-page pdf that included all information discussed in the book.

At least it was a quick read.
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Format: Hardcover Verified Purchase
This is a great book. The novelistic style made it very interesting and not another boring marketing or business development textbook. I highly recommend it for anyone working in public accounting who wants to grow their practice and take their firm to the next level.

The Practice Growth Model is a structured approach to new business development.

CPA firm owners need to wake up and realize that it's a different market out there now. Clients are much more intelligent and sophisticated than before and you can't just hang out a shingle anymore if you expect to grow.

The information contained in this novel will kick start your practice to new opportunties.
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Format: Hardcover Verified Purchase
Ms Crosley and Ms Stover crafted a great way to describe many of the problems with today's CPA firms and what can be done to help. Having met thousands of CPAs in my career as a M&A advisor to accounting firms I could recognize every partner described in this book.

If you are frustrated with practice growth then is would be a good read for you.

John R. Ezell, CPA
ProHorizons Network, Inc
[...]
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By Jameson R. Battson on June 25, 2014
Format: Kindle Edition Verified Purchase
Interesting group of players that in the end you want them to succeed. Slow at first but it picks up.
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Format: Kindle Edition Verified Purchase
Very good book for those professionals, especially CPA firms, who are looking to change their culture to a focus on growth.
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Format: Kindle Edition Verified Purchase
Good book and definately some concepts to take away from it for my everyday business activities, and some concepts that I needed to be reminded of. It is a quick read and worth your time
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At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared
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