"The Athlete's Guide to Sponsorship" is a comprehensive, step-by-step guide for any athlete, team, or sport event planner who is considering pursuing sponsorship. Intended to inform and not intimidate, this easy-to-read and easy-to-follow guide includes worksheets and sample management contracts that will help the reader untangle the complicated contractual webs that professional sponsorship can weave.
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Book Description
Editorial Reviews
About the Author
Drury-Attorney & founder of a sports management firm
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
3.0 out of 5 stars
Check list type book,
This review is from: The Athlete's Guide to Sponsorship (Paperback)
The good thing about this book is that it offers a step by step explanation of what to do to find and negotiates with sponsors. Nothing earth shattering here but it nice to have a check list to work on to make sure you are doing the job properly.
10 of 11 people found the following review helpful:
5.0 out of 5 stars
Great crash course for the aspiring mercenary athlete.,
By A Customer
This review is from: The Athlete's Guide to Sponsorship (Paperback)
As a family man, earning serious moola was not the reason I bought this book. And that's the great thing about it. Whether your goal is to pay the bills, raise some funds or simply get some swag, this book will get you going in the right direction with *realistic* expectations. Highly recommended.
4 of 6 people found the following review helpful:
1.0 out of 5 stars
Not for everyone,
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This review is from: The Athlete's Guide to Sponsorship: How to Find an Individual, Team or Event Sponsor (Paperback)
If you are a mountain bike racer who knows little to nothing about sponsorship, you'll be fascinated by this book. If you are not, you'll be disappointed. Not being the former, I am the latter.
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Inside This Book
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First Sentence:
Sponsorship is a broad term which generally means to provide support to another. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sponsorship levels, mountain bike racer, team sponsorship, media packet, sponsorship proposal, competition venues, team budget, sports sponsorship, sponsorship agreement, competition history, potential sponsors, newsworthy story New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Sponsorship is a broad term which generally means to provide support to another. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sponsorship levels, mountain bike racer, team sponsorship, media packet, sponsorship proposal, competition venues, team budget, sports sponsorship, sponsorship agreement, competition history, potential sponsors, newsworthy story New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
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1
book
cites this book:
- Single-Track Mind: An Illustrated Guide to Mountain-Bike Racing, Technique and Training from VeloNews by Paul Skilbeck in Back Matter
- Business Administration by L. Hall in Back Matter
- Lance Armstrong (OA) (Overcoming Adversity) by John Thompson in Back Matter
- Off-Season Training for Cyclists (Ultimate Training Series from Velopress) by Ed Burke in Back Matter
- Half Wheel Hell and Other Cycling Stories by Maynard Hershon in Back Matter
See all 7 books this book cites
- Triathlon: A Personal History by Tinley in Back Matter
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