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10 of 11 people found the following review helpful:
5.0 out of 5 stars Great crash course for the aspiring mercenary athlete.
As a family man, earning serious moola was not the reason I bought this book. And that's the great thing about it. Whether your goal is to pay the bills, raise some funds or simply get some swag, this book will get you going in the right direction with *realistic* expectations. Highly recommended.
Published on November 3, 1999

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9 of 9 people found the following review helpful:
3.0 out of 5 stars Check list type book
The good thing about this book is that it offers a step by step explanation of what to do to find and negotiates with sponsors. Nothing earth shattering here but it nice to have a check list to work on to make sure you are doing the job properly.
Published on December 2, 1999 by Ahmed Badr


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9 of 9 people found the following review helpful:
3.0 out of 5 stars Check list type book, December 2, 1999
This review is from: The Athlete's Guide to Sponsorship (Paperback)
The good thing about this book is that it offers a step by step explanation of what to do to find and negotiates with sponsors. Nothing earth shattering here but it nice to have a check list to work on to make sure you are doing the job properly.
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10 of 11 people found the following review helpful:
5.0 out of 5 stars Great crash course for the aspiring mercenary athlete., November 3, 1999
By A Customer
This review is from: The Athlete's Guide to Sponsorship (Paperback)
As a family man, earning serious moola was not the reason I bought this book. And that's the great thing about it. Whether your goal is to pay the bills, raise some funds or simply get some swag, this book will get you going in the right direction with *realistic* expectations. Highly recommended.
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4 of 6 people found the following review helpful:
1.0 out of 5 stars Not for everyone, March 29, 2002
If you are a mountain bike racer who knows little to nothing about sponsorship, you'll be fascinated by this book. If you are not, you'll be disappointed. Not being the former, I am the latter.
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4.0 out of 5 stars An affordable consultant, July 1, 2011
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For those who are short of cash, this is a great value guide, combining the expertise of a sponsorship consultant with the experience of a great athlete.
The best part of the guide are worksheets and other template documents.
The chapter that presents the do's and dont's are really good specially because it is backed up with quotations from real life sponsorships professionals.
The only downside is that the book needs an update to cover the impact of internet and social media on sponsorship.
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