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2 Reviews
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Average Customer Review
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5.0 out of 5 stars
Excellant
It is one of the best in the Adweek series. It is a little dated, but it holds many eternal truths that you will not find in standard marketing books.
Published on January 23, 2006 by J. Warren
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1 of 2 people found the following review helpful:
3.0 out of 5 stars
Pretty good book
Attention! is a good book. It's definitely not the best one in the Adweek series (Disruption, Beyond Disruption, Eating the big fish and Hey Whipple are better books). The only major problem with it is that it contains examples from dotcom companies (the book was obviously written before the dotcom crash)...I think it even says that a 56k net connection is extremely fast...
Published on August 4, 2005 by Phil
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Most Helpful First | Newest First
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5.0 out of 5 stars
Excellant,
By
This review is from: Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books) (Hardcover)
It is one of the best in the Adweek series. It is a little dated, but it holds many eternal truths that you will not find in standard marketing books.
1 of 2 people found the following review helpful:
3.0 out of 5 stars
Pretty good book,
By Phil (Quebec, Canada) - See all my reviews
This review is from: Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books) (Hardcover)
Attention! is a good book. It's definitely not the best one in the Adweek series (Disruption, Beyond Disruption, Eating the big fish and Hey Whipple are better books). The only major problem with it is that it contains examples from dotcom companies (the book was obviously written before the dotcom crash)...I think it even says that a 56k net connection is extremely fast a couple of times...
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Most Helpful First | Newest First
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Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books) by Ken Sacharin (Hardcover - October 16, 2000)
$29.95
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