Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue [Hardcover]

Jim F. Kukral (Author)

Book Description

Publication Date: August 9, 2010

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including

• The tools, techniques and tricks to get attention online and turn that attention into profit
• The theory behind the importance of making your mark on the Internet
• How other businesses and individuals made money from online marketing

Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Editorial Reviews

Review

"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money." - Anita Campbell, SmallBizTrends.com

"Are you ready to stand out and get your business the attention you deserve? Then there's only one thing to do: buy this book." - Mark Cuban, owner, Dallas Mavericks

"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message."
-Robert B. Cialdini, New York Times business best-selling author of Influence: Science and Practice

"Take the success route--it's a lot more fun.  Buy this book." -Jon Spoelstra, author of Marketing Outrageously

"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how." -John Jantsch, author of Duct Tape Marketing and The Referral Engine

From the Inside Flap

What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need.

Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits.

In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:

• Creating a compelling hook
• Maintaining a good brand name online
• Going from idea to success in 8 hours
• 26 ways to generate killer ideas
• 3 truths for coming up with great ideas
• Making money from online videos
• Making money with social media
• Getting and keeping subscribers
• The universal truths of selling on the Web

Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today's social Web marketplace.

See all Editorial Reviews

Product Details

• Hardcover: 289 pages
• Publisher: Wiley; 1 edition (August 9, 2010)
• Language: English
• ISBN-10: 0470599278
• ISBN-13: 978-0470599273
• Product Dimensions: 6.4 x 1 x 9.1 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (77 customer reviews)
• Amazon Best Sellers Rank: #499,942 in Books (See Top 100 in Books)

More About the Author

Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is a professional speaker, award-winning blogger and small business Web consultant.

Here's how Jim can help you:

* Build successful new online businesses or energize and refresh existing ones
* Learn how to leverage social media for more sales, leads and publicity
* Create imaginative marketing campaigns that get talked about
* Innovate new products and services that could positively change your business bottom line
* Attract first-class publicity that actually means something and gives an ROI
* Make more profits with less work
* Build a business around a lifestyle, not the other way around

A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim's work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.

Jim started work in the Internet business in 1995, mostly in the trenches writing code, designing websites and managing large projects for one of the USA's first Web firms based in Cleveland, OH. Jim is credited with building some of the first major Fortune 500 websites and blogs in America. His work has been viewed by millions around the world.

A blogger since 2001, Jim has reached millions of readers through online channels/networks and offline by writing for magazines and trade journals that are sent all over the globe.

You can currently see Jim's writing in magazines like Revenue Today and FeedFront. Jim has also spent time writing professionally for online sources like clickZ and Builder.com as well as the Web's largest tech group blog at ReveNews.com where Jim served as the Publisher for 2-years.

Jim has done well producing publicity for himself and for his projects or others who have hired him to do so. He has been quoted or featured in some way in online and offline print publications such as Forbes, Brandweek, Entrepreneur, The Wall Street Journal, New York Times, BusinessWeek, Inc., Small Business Trends, FeedFront, Revenue Today, Marketing Sherpa and Duct Tape Marketing network... to name just a few.

On a daily basis Jim spends most of his time helping entrepreneurs and small business owners learn how to find success online. His passion for teaching shines through in his training and coaching programs that have been taken by hopeful business owners from around the globe.

Most recently, Jim serves as a Program Instructor Member for the University of San Francisco's Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, Web monetization and social media.

Most Helpful Customer Reviews

31 of 32 people found the following review helpful

3.0 out of 5 stars Inspirational Stories - But Not Really a How-To Book February 9, 2011

By Compay TOP 1000 REVIEWER

Format:Hardcover|Amazon Verified Purchase

I've spent 10 years in online marketing, and have helped my clients generate millions of dollars in revenue. I purchased a copy of this book through Amazon to see if it offered any new ideas.

What I appreciate most about this book is that the author did a tremendous amount of research into attention-getting marketing techniques. There are countless case studies, plus a few exclusive interviews with successful business owners.

Unfortunately, I found the book to be very light on practical ways to generate attention for an online business. While there are a few useful marketing tips, most of them are sales psychology 101, and have already been discussed in a number of other books on the subject.

What should have been the best chapter - 26 Ways to Generate Killer Ideas - was honestly a big disappointment. The author suggests things like climbing stairs to get your brain going, doodling on paper, taking a shower, listening to music, and even wearing a silly hat to establish a routine for coming up with business ideas.

As far as fun and inspirational reading goes, I couldn't have asked for a better book. I have yet to come across a similar work with as many case studies and examples as this one. The problem is that even though it encourages the reader to think outside of the box, the book rarely offers practical methods for coming up with killer ideas.

So while I don't think the book would offer any new ideas to experienced internet marketers, I'm still glad that I bought it. It's a fun read that shows you what's possible in business when you think outside of the box.

2 of 2 people found the following review helpful

1.0 out of 5 stars Very annoying style of writing, blank ages, empty words.. March 11, 2013

By Europe123

Format:Hardcover

Maybe i don't get it, but in my opinion - author's style of writing is not suitable for mature, educated, intelligent audience. The information in the book lacks more details, elaboration and weight. He extends every topic in the book with meaningless frases, silly comments and nowhere-going leads. He gives poor examples, which are more like persuasive tries to make reader believe of some truth the author is talking about. There's so much overhyped encouragement in the book that you can't even read it! It's too annoying! Also, why do you make(not write) a 300 page book when every other page is a blank one? It takes 18 pages to get to the first paragraph! Yes, 18. That and other things just shows the quality of this book.
I'm very surprised of the rating of this book. It's not the worst one, but I wouldn't give it to serious, determined individual wanting to learn about entrepreneurship.

10 of 14 people found the following review helpful

5.0 out of 5 stars Get this book, dig in and put this to work for you now! August 4, 2010

By Scott M Frey

Format:Hardcover|Amazon Verified Purchase

I received my copy yesterday (Aug 3) and I am 62 pages in. I've already begun implementing Jim's suggestions as I prepare to brand myself and enter the world of real estate. As a chamber of commerce executive director (ie "attention getter/marketer"), I've read ideas in this book that I have already had success with (i.e.: Jim is credible!), and I've discovered many useful nuggets I will be using to grow and develop my personal real estate brand, and our chamber of commerce brand.

Buy this book, dig in and put these ideas to work. Jim's collection of ideas and practices is relevant, real-time, and real-world applicable. His approach to dealing with the media is spot on, I've had the exact same experiences. Keep in mind, I am only 62 pages in, and had to take a moment to let you all know what I think already!

If you're starting, tweeking, growing, or selling a business, this book is a must for understanding how to get your message out there quickly and effectively!