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Attracting an Angel - How to get Money from Business Angels and Why Most Entrepreneurs Don't Hardcover – May 1, 2012

5 out of 5 stars 3 customer reviews

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Editorial Reviews

About the Author

Joe Bockerstette is a seasoned Angel investor, management consultant, and advisor to small and midsize companies. He is on the Board of Directors for the Arizona Technology Investors Forum (ATIF), an Angel group based in Phoenix, Arizona, and previously co-founded and was the first President of Main Street Venture Fund, LLC, a member-based Angel pledge fund in Northeast Indiana. Martin Zwilling is a veteran startup mentor, executive, blogger, author, tech professional, and Angel investor. His passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business.
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Product Details

  • Hardcover: 143 pages
  • Publisher: Startup Professionals; First edition (May 1, 2012)
  • Language: English
  • ISBN-10: 0985493305
  • ISBN-13: 978-0985493301
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #764,371 in Books (See Top 100 in Books)

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By Christopher Marin on June 4, 2013
Format: Hardcover
If I could recommend any one resource to someone trying to learn about the landscape of raising angel investing in a day, Attracting an Angel would be it. For a 130-something page book meant to be read in a few hours, it's a surprisingly very high-level overview of what Angels generally look for in companies that pitch them.

After reading this book, you should be able to look at your own startup (or someone else's) and ask the right questions to have a rough gauge of how ready it is for angel investment.

For those new to the world of startups and/or angel investing, they will instantly be disillusioned from the misnomer that they can get real Angel funding if you are only at the idea stage of a business (thanks for that, Shark Tank).

The truth is, if a startup is only at the idea stage, and its team isn't comprised of accomplished startup or domain veterans, there's almost no chance that it can raise financing aside from friends, family, or fools. Founders are advised to at least develop a prototype of its product and validate its demand with its target market prior to asking for Angel funding. Investors have wised up from the days of investing a combined $41m in a company that hasn't acquired a single customer. You really can't have too much validation (that is, a confirmation that customers are willing to pay for a product) when asking for financing.

Yes, there are some instances where this may not be possible (medical devices that cost five to six figures to patent come to mind), but this is certainly the case for most industries. But even for these types of companies, angels will generally recommend raising grant money wherever possible. This is in part, I suspect, to maximize validation before they invest their own money.
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Format: Hardcover
A great read for anyone looking to secure angel funding.
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Format: Hardcover Verified Purchase
An easy read when looking for investors.
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