Customer Reviews

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

5 star:		(6)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

This book is quite useful if you want and/or need an overall introduction to the Auction Process both in the Business field and in the private management of eBay auctions.
I used it for understanding how companies organize their e-procurement.In particular this book is among those few dealing with Covisint, which is a common auction platform for automotive brands.
It starts with very simple concepts and classifications of auctions and ends up with real examples. I would rather advise "The Auction-App" only for those who want to get in touch with B2B approach to auctions.It does really worth its price.

Finally, here's the inside scoop on how to maximize online auctions as a competitive advantage and improve your bottom line. Harden and Heyman have clearly mapped out all the pieces you need to implement profitable e-commerce auctions. They've incorporated insightful case studies and effective ways to leverage online auctions to improve your company's margins. The secret is out! A good read and operational guide for getting your business online and making money.

If you're a small company (or maybe an eBay Power Seller) auctioning online, this book can take you up a level. Also a good book for medium to large companies that want to use online auctions to establish another selling venue and to gain new customers.

If you're a small company (or maybe an eBay Power Seller) auctioning online, this book can take you up a level. Also a good book for medium to large companies that want to use online auctions to establish another selling venue and to gain new customers.

I am a business consultant in Silicon Valley specializing in business to business exchanges and supply chain management. "Auction-App" very effectively illustrates the various options for online auctions and the fundamental characteristics of each auction format. The case studies and resource section provide valuable information for taking the next steps in developing your business. Some of the companies listed are no longer in existence, but some attrition is expected in the current volatile markets.

This book is too basic if you're counting on it to earn big bucks. It does touch a few aspects of opening a online auction business - finding the right marketplace, marketing, etc. However, the lessons are too basic which I think most of us already knew it without reading this book.

The biggest benefit of this book is lots of examples & reference. About 1/3 to 1/2 of the book is case studies, resources/reference. So you're already know how to run online acution business but just lack of information, this is it. If not, better look somewhere else.

I only recommend this book to people who know about online auction business but just don't have time to collect information themselves. This is an easy solution.

It's difficult to keep up with the latest in Auction Technology. Auction App is a great resource should I ever wish to reume my trading career electronically.