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Audience Evolution: New Technologies and the Transformation of Media Audiences Paperback – November 26, 2010


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Audience Evolution: New Technologies and the Transformation of Media Audiences + Audience Economics: Media Institutions and the Audience Marketplace + Convergence Culture: Where Old and New Media Collide
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Product Details

  • Paperback: 272 pages
  • Publisher: Columbia University Press (November 26, 2010)
  • Language: English
  • ISBN-10: 0231150350
  • ISBN-13: 978-0231150354
  • Product Dimensions: 8.7 x 5.9 x 0.8 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #574,733 in Books (See Top 100 in Books)

Editorial Reviews

Review

Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Expansive and important, Audience Evolution is grounded in the relevant bodies of theory and ultimately enlightening. Anyone with a serious interest in the operation of the media industries or popular culture should read this book.

(James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research)

...very concise, tightly argued and very timely volume...

(Communications and Strategies 1900-01-00)

...its clarity, simplicty, and systematic narrative make it appealing and useful...

(Giacomo Poderi Teachers College Record)

...provides new entrees into understanding how socially constructed definitions of audiences are changing.

(Grace Jackson-Brown Journalism and Mass Communication Education 1900-01-00)

The book provides an excellent overview of how new media technologies have changed the patterns of audience behavior.Journal of Communication

(Journal of Communication 1900-01-00)

a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems.

(Louisa Ha AEJMC)

This is an important book -- one of the first scholarly analyses of both commercial and academic audience research trends amidst change

(Chris Sterling Communication Booknotes Quarterly 1900-01-00)

Review

Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. He describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful.

(Steve Wildman, James H. Quello Professor of Telecommunication Studies, Michigan State University)

More About the Author

Philip M. Napoli is a Professor of Journalism & Media Studies in the School of Communication & Information at Rutgers University. He is also a Media Policy Fellow with the New America Foundation and in 2011 was a Visiting Scholar at Princeton University's Center for Information Technology Policy. He received his Ph.D. from Northwestern University. He is the author of Audience Evolution: New Technologies and the Transformation of Media Audiences (Columbia University Press, 2011); and the co-editor (with Minna Aslama) of Communications Research in Action: Scholar-Activist Collaborations for a Democratic Public Sphere (Fordham University Press, 2011). His previous books include Audience Economics: Media Institutions and the Audience Marketplace (Columbia University Press, 2003), Media Diversity and Localism: Meaning and Metrics (Erlbaum, 2007), and Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media (Hampton Press, 2001).

Professor Napoli has been interviewed on media industry and media policy issues in media outlets such as the Los Angeles Times, Consumer Reports, Rolling Stone, the NBC Nightly News, the Boston Globe, and the Baltimore Sun. His research has been supported by organizations such as the Ford Foundation, the Benton Foundation, the National Association of Broadcasters, the American Television Alliance, and the Social Science Research Council. He has been invited to speak before organizations such as the U.S. Senate, the Federal Communications Commission, the American Association of Advertising Agencies, the Council on Research Excellence, and Harvard's Shorenstein Center on the Press, Politics, and Public Policy.

Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Me on May 13, 2011
Format: Hardcover
I read this book while it was still in draft and I was in Prof. Napoli's new media class 2 years ago. The book is very approachable but tackles audience measurement at a very high level. This book was one of the reasons why I took 2 more classes with Prof. Napoli. Just bought the finished copy and I'm excited to re-read it.
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By Mr A J Page on January 30, 2014
Format: Paperback Verified Purchase
I actually got the book as my son was using it as a reference for University work. It helped him a lot but for me, it was a tough read. To be fair it's probably not designed to be read like a novel and is indeed very academic. It has a good deal of very reliable information for those who want it with many, many academic references.
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Format: Kindle Edition Verified Purchase
This is a book that had the potential to be amazing, but it wasn’t. The topic of the book is so interesting but unfortunately it is written in academic jargon that ruins the entire experience. A book like this, written in non-academic language would have been more successful than Made to Stick: Why Some Ideas Survive and Others Die …

Nothing of this book is sticky and it is very hard to read.
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