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All of the chapters offer very useful data and insights on audience uses and media penetration....a very solid and informative volume of results and insights on the topic, how audiences respond to increasing diversity in broadcast television, cable television and VCRs.
—International Journal of Public Opinion Research
...a thought-provoking contribution to a new media literature...
—Journal of Broadcasting & Electronic Media
Becker and Schoenbach have laid an excellent foundation, which I recommend to anyone with an interest in television and horizons wider than his or her country.
—Journal of Communication
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