Audiencemaking: How the Media Create the Audience (SAGE Series in Communication Research) [Paperback]

James S. Ettema (Author), D . Charles Whitney (Author)

Book Description

Publication Date: June 30, 1994 | ISBN-10: 0803946260 | ISBN-13: 978-0803946262

This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

Product Details

• Paperback: 248 pages
• Publisher: Sage Publications, Inc (June 30, 1994)
• Language: English
• ISBN-10: 0803946260
• ISBN-13: 978-0803946262
• Product Dimensions: 7.8 x 5.1 x 1 inches
• Shipping Weight: 1 pounds
• Amazon Best Sellers Rank: #2,983,470 in Books (See Top 100 in Books)