Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.
Strategies, guidelines, and advice on launching and running a professional audio business for anyone in the recording industry
Survival tactics, understanding and practicing creative management, marketing, promotion, diversification, and the economics of pro audio
Global, national, regional, and local insights for success in today's world of recording




