From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
According to this book, today consumers want authentic experiences in memorable events that engage them in an inherently personal way such as being real, original, genuine,... Read morePublished 2 months ago by Myung
This book provides a theoretical framework for businesses to refine their offerings by "rendering authenticity," and thereby convincing the consumer that their product or service... Read morePublished on March 27, 2013 by Michael Ruckman
This book was very insightful and James Gilmore has a unique way at looking at the economy, culture, and society.Published on October 10, 2012 by Taylor A. Marr
a very interesting book that is very useful both for who works in economy's sector and who's like a relaxing book for everyday's life.Published on July 3, 2011 by Luca
This book is an amazing parody of the genre of marketing books -- you know, the kind that create simple, persuasive theories and then extrapolate them to ridiculous lengths. Read morePublished on January 9, 2010 by Amazon Customer
Very academic, too much jargon just to explain that all it requires for authenticity to gain validity is to be honest.. Read morePublished on October 20, 2009 by Jose Juan Urrutia Ybarra
The main thesis here is simply that customers want real experience. In these days of contrived and bogus 'Reality shows', this is more important than ever. Read morePublished on July 16, 2009 by Martin Gollery