Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

Quantity: 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
30 used & new from $13.49
Have one to sell? Sell yours here
 
   
Tell a Friend
Authenticity: What Consumers Really Want
 
 
Share your own customer images
Search inside this book
Are You an Author or Publisher?
Find out how to publish your own Kindle Books
 
  
Authenticity: What Consumers Really Want (Hardcover)
by James H. Gilmore (Author), B. Joseph, II Pine (Author)
  4.6 out of 5 stars 17 customer reviews (17 customer reviews)  
List Price: $26.95
Price: $17.79 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $9.16 (34%)
› 30 used & new available from $13.49
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Wednesday, May 14? Choose One-Day Shipping at checkout. See details

More from Harvard Business Press
Harvard Business Press is discovering innovative ways to conquer the changing business universe while keeping its focus on the basics. Find out more in the Harvard Business Press Spring 2008 Collection.

Better Together

Buy this book with The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine today!

Authenticity: What Consumers Really Want The Experience Economy: Work Is Theater & Every Business a Stage
Buy Together Today: $37.26

Customers Who Bought This Item Also Bought

The Future of Management

The Future of Management by Gary Hamel

4.6 out of 5 stars (25)  $17.79
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking

The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger L. Martin

4.4 out of 5 stars (11)  $17.79
Field Guide for the Experience Economy

Field Guide for the Experience Economy by B. Joseph Pine & James H. Gilmore

3.3 out of 5 stars (3)  $10.00
Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich

4.8 out of 5 stars (12)  $19.47
Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

4.7 out of 5 stars (181)  $16.47
› Explore similar items : Books (50)
Editorial Reviews
From Publishers Weekly
This eye-opening but muddled volume tells companies to remain true to self or, at least, to appear genuine, arguing that in a world increasingly filled with deliberately and sensationally staged experiences... consumers choose to buy or not buy based on how real they perceive an offering to be. Everything that forms a company's identity—from its name and practices to its product details—affects consumers' perceptions of its authenticity. Juggling philosophical concepts, in-depth case studies and ad slogans, Gilmore and Pine (The Experience Economy) run into trouble with a chapter called Fake, Fake, It's All Fake, which eviscerates the entire idea of authenticity: Despite claims of 'real' and 'authentic' in product packaging, nothing from businesses is really authentic. Everything is artificial, manmade, fake. The argument is unexpected and perhaps brilliant—yet rather confusing, since most of Authenticity argues that businesses should strive to not only appear authentic but to be so. The book's bullet points, charts and matrices add to the tangle, as the authors' early advice (your business offerings must get real) becomes a demand for furrowed-brow soul-searching. Still, the prose is snappy and conversational, and the book is densely packed with insights and provocations, and may inspire some executives to consider how consumers see their company. (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
...people crave genuine and authentic product experiences in a world that is increasingly commercialized and fake. --AdWeek, November 14, 2007

See all Editorial Reviews
Product Details
  • Hardcover: 288 pages
  • Publisher: Harvard Business School Press; 1 edition (September 24, 2007)
  • Language: English
  • ISBN-10: 1591391458
  • ISBN-13: 978-1591391456
  • Product Dimensions: 9.2 x 6.4 x 1.3 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars 17 customer reviews (17 customer reviews)
  • Amazon.com Sales Rank: #6,273 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #3 in  Books > Business & Investing > By Publisher > Harvard Business School Press > Marketing
    #4 in  Books > Business & Investing > Marketing & Sales > Marketing > Direct
    #9 in  Books > Business & Investing > Marketing & Sales > Marketing > Research

    (Publishers and authors: Improve Your Sales)

    •  Would you like to update product info or give feedback on images? (We'll ask you to sign in so we can get back to you)
Inside This Book (learn more)
Browse Sample Pages:
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me!
Search Inside This Book:

What Do Customers Ultimately Buy After Viewing This Item?

Authenticity: What Consumers Really Want
89% buy the item featured on this page:
Authenticity: What Consumers Really Want 4.6 out of 5 stars (17)
$17.79
The Experience Economy: Work Is Theater & Every Business a Stage
7% buy
The Experience Economy: Work Is Theater & Every Business a Stage 4.4 out of 5 stars (39)
$19.47
Made to Stick: Why Some Ideas Survive and Others Die
2% buy
Made to Stick: Why Some Ideas Survive and Others Die 4.7 out of 5 stars (181)
$16.47
The Future of Management
1% buy