About the Author
Rick Frishman is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger. Also executive vice president at Ruder Finn, this top-notch publicist has worked with the field's top agents, editors, and publishers, including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Plus, he tours the country hosting seminars on how to help writers sell their books.Frishman is also the coauthor of Networking Magic, Guerrilla Publicity, and Guerrilla Marketing for Writers (published by Writer's Digest Books).
Robyn Freedman Spizman is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career, including Make It Memorable, When Words Matter Most, GIFTionary, and The Thank You Book. She also coauthored the Women for Hire series (with Tory Johnson) and this year debuted her first work of fiction for young readers, titled Secret Agent (with Mark Johnston). As a seasoned media personality and consumer advocate for more than twenty-three years, she has appeared repeatedly on NBC's Today, CNN, and is featured regularly on the NBC Atlanta affiliate WXIA and Star 94. A sought-after speaker on book-writing and motivational topics, Spizman is considered one of the most dynamic how-to experts in the country. In addition to her writing, reporting, and speaking, she is also the cofounder of The Spizman Agency, a highly successful public relations firm that specializes in experts and book publicity.