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The Author's Guide to Planning Book Events: Tips and Tools for Bookselling Success Paperback – July 13, 2007


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About the Author

Carol Hoenig was a national event specialist for one of America?s largest book chains for many years and is the author of the award-winning novel Without Grace. She is a writers' conference committee member, as well as a member of the advisory council for The New York Center for Independent Publishing. She is a full-time freelance writer and publishing consultant.
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Product Details

  • Paperback: 150 pages
  • Publisher: iUniverse Star (July 13, 2007)
  • Language: English
  • ISBN-10: 1583484760
  • ISBN-13: 978-1583484760
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,955,978 in Books (See Top 100 in Books)

Customer Reviews

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1 of 1 people found the following review helpful By PJ Campbell on August 22, 2007
Format: Paperback
Carol Hoenig is no stranger to the promotion of books. Having worked for one of the largest book retailers in the world and now an award-winning author, herself she speaks from experience in the world of author events.
In her newest book, The Author's Guide to Planning Book Events: Tips and Tools for Bookselling Success, she opens her vault to reveal tried, true and new techniques for putting an author's book in front of the readers who want to know and be in-the-know.
Written in an open and inviting voice, Hoenig puts the new authors'questions to rest and for the repeat authors, she offers up-to-date methods of self-promotion that will be a sell-out of every book at your event.
As an industry professional, I highly recommend every author to purchase a copy of this timely and valuable companion to self-promotion.
PJC
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By Reader Views on November 11, 2007
Format: Paperback
Reviewed by Tyler R. Tichelaar for Reader Views (11/07)

Carol Hoenig's "The Author's Guide to Planning Book Events" is an excellent guide to the author about to be published, and seasoned authors may also find some good ideas for their own book events.

Hoenig makes it very clear in the book that an author cannot sell books unless the author is willing to promote the books. She cites many authors who are willing to sit behind a desk and quietly sign books, but she makes it clear that book signings are often not effective. Authors must entertain their audiences by having book events. As an author myself, I have found that even a book signing is going to require some public speaking skill. People will approach you and ask what your book is about, and you must be able to describe your book in a couple of sentences that grab their attention or they will walk off without buying. Hoenig tells authors not to sit behind the table but stand and talk to passers-by. She also suggests doing creative activities like bringing holiday paper and wrapping books for customers at the holiday season.

Hoenig is an excellent source for information about book events, not only because she is an author and can tell us what worked and did not work for her, but more importantly, she is the former owner of a bookstore where she had many authors come to sign books and give presentations. She has worked with everyone from bestselling authors and publishers to unknown and up-and-coming authors, and she provides many examples of what works and does not work.

The real strength of Hoenig's book is she makes it clear YOU MUST DO EVENTS if you want to sell books.
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Format: Paperback
Most people think that writing a book is the hardest part of being an author - it's one of the easiest! Selling the darn thing after it has been written is the toughest part. If you are an aspiring author know this: There is no book-selling fairy and publishers can't sell your work either. It's the job of the author to get his/her work into the hands of the public. Carol Hoenig's new book is the perfect guide to how it should be done. in this book you will not find fancy tricks and make-believe exercises that will make you wonder why you ever put pen to paper. Instead, you'll find great examples of how it should be done. Carol makes it clear that book signings alone will not bring you the revenue that your hard work deserves. You must be creative and learn who your audience is, catering to their likes and dislikes. If you're a newbie author this book will give you the knowledge that would take 3 years to learn. If you're a seasoned keyboard tapper you'll find out why your book is not on the best-seller list and you'll learn what to do to get it there.
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Format: Paperback
In clear and concise manner, Hoenig explains how to promote your book, beginning long before the book is published...what works for your particular book and what doesn't. She even makes it sound fun and not overwhelming. This is not just another how-to book that I've started and never finished, but a valuable tool I will keep on my desktop and refer to often. The mere mention of the word Press KIt has always proliferated an instant growth of fuzz on my brain until Hoenig laid out step by step how to put one together. Now I know! This is a must read for all writers who want to share their work with the world. Nel Rand, author of the novel, MISSISSIPPI FLYWAY.
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Format: Paperback Verified Purchase
Mary Greenwood, author of award-winning How to Mediate Like a Pro: 42 Rules for Mediating Disputes and How to Negotiate Like a Pro: 41 Rules for Resolving Disputes

I love this book about planning book events. As an author of two books myself, I got a lot of great ideas about launching events both outside and in bookstores. In addition, the author gives detailed descriptions and templates that she used in her own book events. I can see why this book has won awards. All authors have to market their books and this book is a must to give authors fresh and new ideas for their PR for their own books.
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By Al Katkowsky on December 19, 2007
Format: Paperback
As a first time author Question Of The Day - Where Truth Is The Dare, I find myself full of enthusiasm and ideas. What I needed was a foundation to work off of. Carol Hoenig provides a blueprint that any self promoting author will benefit from.

Most important for me was finding out what to prioritize. Carol takes you through every aspect of planning your book event from the ground up in an extremely user-friendly manner. Carol speaks with a unique authority both as an experienced event coordinator and an author herself. Her perspective in this area is indispensable.
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