This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.
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Editorial Reviews
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`Overall this is a challenging book that tries to set the history of American car design in its political, economic and social setting. The argument is well put, but is perhaps too neat tobe totally convincing; yet it is extremely thought-provoking.' - Business History
`Author David Gartman provides a detailed exploration of the profession and aesthetics of American car design, from the early Ford mass-marketing breakthrough to the niche marketing of today. Full fascinating facts and anecdotes behind the fins, ...' - Creative Review Feb
`Author David Gartman provides a detailed exploration of the profession and aesthetics of American car design, from the early Ford mass-marketing breakthrough to the niche marketing of today. Full fascinating facts and anecdotes behind the fins, ...' - Creative Review Feb
About the Author
David Gartman is a Professor of Sociology at the University of South Alabama.
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This review is from: Auto Opium: A Social History of American Automobile Design (Paperback)
For the first time I can read a book about cars not founded in trivial matters but in serious investigation
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Inside This Book
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First Sentence:
Henry Ford's revolutionary mass-production process for manufacturing automobiles stands as an almost universal symbol for modern industrial capitalism. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
auto opium, styling staff, automotive form, capitalist mass production, intensified labor, automobile styling, auto design, aesthetic integration, model proliferation, detail workers, early autos, car design, automobile design, design staff Key Phrases - Capitalized Phrases (CAPs): (learn more)
Harley Earl, Bill Mitchell, Henry Ford, United States, Big Three, Alfred Sloan, New York, Virgil Exner, Courtesy General Motors Corporation, John De Lorean, Raymond Loewy, Walter Chrysler, Ford Motor Company, Courtesy National Automotive History Collection, Detroit Public Library, Larry Fisher, Business Week, Frank Hershey, George Walker, Walter Dorwin Teague, Bob Gregorie, Design Committee, Edsel Ford, Ford's Model, Gene Bordinat New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Henry Ford's revolutionary mass-production process for manufacturing automobiles stands as an almost universal symbol for modern industrial capitalism. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
auto opium, styling staff, automotive form, capitalist mass production, intensified labor, automobile styling, auto design, aesthetic integration, model proliferation, detail workers, early autos, car design, automobile design, design staff Key Phrases - Capitalized Phrases (CAPs): (learn more)
Harley Earl, Bill Mitchell, Henry Ford, United States, Big Three, Alfred Sloan, New York, Virgil Exner, Courtesy General Motors Corporation, John De Lorean, Raymond Loewy, Walter Chrysler, Ford Motor Company, Courtesy National Automotive History Collection, Detroit Public Library, Larry Fisher, Business Week, Frank Hershey, George Walker, Walter Dorwin Teague, Bob Gregorie, Design Committee, Edsel Ford, Ford's Model, Gene Bordinat New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 84
books:
See all 84 books this book cites
- Automobile and Culture by Gerald Silk on 6 pages
- The Olympian Cars by Richard Burns Carson on 6 pages
- Harley Earl (Design Heroes Series) by Stephen Bayley on 5 pages
- My Years with General Motors by Alfred Sloan on 5 pages
- The Automobile Age by James J. Flink on 5 pages
See all 84 books this book cites
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