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Avalon, Frankie (1939 - ): An entry from SJP's St. James Encyclopedia of Popular Culture [HTML] [Digital]

Pat H. Broeske

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Excerpt. © Reprinted by permission. All rights reserved.

During the late 1950s, as record producers and promoters rushed to capitalize on the potent youth market, they aggressively sought out clean-cut young males to mold into singing stars. Seeking to fill a void that had been created in part by the absence of Elvis Presley, who was then a G.I. stationed in Germany, they purposely toned down the controversial aspects of the new musical form, rock 'n' roll....

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