Aveda Be Curly Enhancer, 6.7-Ounce Tube

by AVEDA

Product Features

• For intensifying curls, taming frizz and heightening shine
• Wheat protein blend expands when hair is wet - then retracts when hair is dry - to lock in curls or waves
• Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%

Product Description

For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet - then retracts when hair is dry - to lock in curls or waves.

Product Details

• Product Dimensions: 6 x 5 x 4 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
• ASIN: B002CMLS8M
• UPC: 018084803479
• Average Customer Review: 3.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #4,230 in Beauty (See Top 100 in Beauty)
  • #14 in Beauty > Hair Care > Styling Products > Curl Enhancers

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars can't do without it, June 5, 2010

By 

Eve in Decatur (Decatur, GA) - See all my reviews

Amazon Verified Purchase

This review is from: Aveda Be Curly Enhancer, 6.7-Ounce Tube (Health and Beauty)

I've used this stuff for 10 years. It sounds impossible, but the stuff really does make your hair curlier. You put it on wet/damp hair (don't rinse) and as it dries, it shrinks and tightens your natural wave or curl (it won't make straight hair curly). This is great when you're growing out a short cut ... it prevents the poofy look. Adds texture and intensified curl with longer hair, esp. with a layered cut. I put it on after showering then wrap my hair in a towel for 5 minutes or so.

SECRET for CURLY GIRLS: NEVER BRUSH or COMB your curly hair (even if you don't use Be Curly). Scrunch/pat the wet curls then DON'T TOUCH YOUR HAIR AGAINI!! Brushing or combing you will ruin the curl and make the hair frizzy.

This stuff is so popular that it's always sold out in all the salons in my area.

1 of 1 people found the following review helpful:

5.0 out of 5 stars I rediscovered my curls., July 31, 2011

By 

Olivia D. (Texas, USA) - See all my reviews

Amazon Verified Purchase

This review is from: Aveda Be Curly Enhancer, 6.7-Ounce Tube (Health and Beauty)

For some background: I have long, fine curly hair that frizzes easily and lots of times the hair on the underside of my head doesn't curl until the very bottom, it just frizzes up and obscures the rest of the hair that is curly. I would look at pictures of me and even if I dressed nicely and had great makeup, my hair was always the sore spot.

I found out about this product because I got my hair done at an Aveda salon. First my stylist used Aveda Be curly Style-Prep 3.4 oz before adding this product, then created curls with her fingers and blow-dried using an infuser. I got to see how the product works long-term because she gave me samples to take home.

I love it! It's a bit pricey but I don't have to use tons of it like I do with the cheap stuff, plus it works immensely better. My hair is shiny and manageable and so soft I can barely stop touching it when it's just been washed. The hair on the underside of my head still doesn't curl like I want it to but it doesn't frizz anymore and I discovered that scrunching it with a bit of gel when I'm setting my style helps a lot.

I feel like I rediscovered my curls after using these Aveda products. I highly recommend them to anyone who's tired of having unmanageable curls and longs to have great hair in pictures like I did!

5.0 out of 5 stars My struggle is over!, January 10, 2012

By 

Mommy of One (NJ) - See all my reviews

This review is from: Aveda Be Curly Enhancer, 6.7-Ounce Tube (Health and Beauty)

I usually have 2c hair, and i've tried so many products that would produce fine results. I just had no idea what my curly hair potential really was until I tried this product! My husband got this free for me from the salon with some deal. I tried it without any expectations, and i absolutely LOVED my hair, I was shocked. This product completely got rid of my frizz, and really did ENHANCE my curls. I have beautiful ringlets now, I never knew my hair could do that! Imagine that, a product that actually DOES what it says.

Needless to say, I've found my holy grail.