- Clinically shown to lift, firm and strengthen skin around the eyes
- Works with your unique skin to lift and firm
- With natural shitake complex
- Helps fight the aging signs of sun damage around the eye area
Product Features
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A moisturizing eye cream that works with your skin and is clinically shown to visibly lift and firm skin around the eyes, brighten the appearance of skin around the eyes and reduce the appearance of dark circles.
Reveal younger-looking skin with this exclusive collection containing
ACTIVE NATURALS Natural Shiitake Complex, an antioxidant that works
with your skin's natural renewal process.
The Natural Benefits of Shiitake
First cultivated in Asia over 1,000 years ago, shiitake mushrooms were recognized by ancient herbalists for their medicinal purposes. AVEENO has captured the beauty-enhancing benefits of shiitake mushrooms in formulas that have been shown to enhance the youthful appearance of the skin.
Natural Shiitake Complex, a natural antioxidant, works with the skin's own natural renewal process and has been shown in scientific studies to provide a broad-range of benefits to the skin. Only AVEENO products contain ACTIVE NATURALS, featuring Natural Shiitake Complex, and are shown to reveal healthy, younger-looking skin in just four weeks.
Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; we call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.
AVEENO ACTIVE NATURALS POSITIVELY AGELESS Lifting & Firming Eye Cream with Natural Shiitake Complex (0.5-Ounce Bottles).

Try the complete AVEENO POSITIVELY AGELESS line specially formulated to enhance the youthful appearance of skin:
Reveal younger-looking skin with this exclusive collection containing ACTIVE NATURALS Natural Shiitake Complex, an antioxidant that works with your skin's natural renewal process.
This unique daily cleanser, with Natural Shiitake Complex, uses fine microbeads to gently remove dull, dry skin to reveal a healthier, younger-looking glow by reducing the appearance of lines and wrinkles.
Visibly reduce the appearance of fine lines and wrinkles with this nourishing lotion containing Natural Shiitake Complex. It also helps prevent premature skin aging with advanced sun protection.
A moisturizing night cream, with exclusive Natural Shiitake Complex, that gives a whole new meaning to the words "beauty sleep."
A moisturizing cream, with exclusive Natural Shiitake Complex, that works with your unique skin and is clinically shown to give skin a firmer, more lifted appearance.
Visibly lift and firm skin around the eyes with this moisturizing eye cream that contains Natural Shiitake Complex.
AVEENO®
ACTIVE NATURALS®
POSITIVELY AGELESS®
Product Details
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Most Helpful Customer Reviews
46 of 47 people found the following review helpful:
5.0 out of 5 stars
Wonderful Stuff!,
By
This review is from: Aveeno Active Naturals Positively Ageless Lifting & Firming Eye Cream with Natural Shitake Complex, 0.5-Ounce Bottles (Health and Beauty)
I started using Aveeno products from a sample given me by dermatologist. I quickly saw that it did more for me than the very expensive department store brands. This product is very good at firming. I mistakenly bought the brightening cream the last time which was not what I needed at age 68. My skin now looks decades (no kidding) younger after using Aveeno moisturerizers for a couple of years and I'm proud to leave the house with no foundation and rake in the compliments.
33 of 33 people found the following review helpful:
5.0 out of 5 stars
I'm Sticking with Aveeno Eye Cream!,
Amazon Verified Purchase(What's this?)
This review is from: Aveeno Active Naturals Positively Ageless Lifting & Firming Eye Cream with Natural Shitake Complex, 0.5-Ounce Bottles (Health and Beauty)
Aveeno Active Naturals Firming Eye Cream is my absolute favorite new beauty product. I'm a big time product junkie. I buy stuff all the time, try it out for a few weeks, and then move on to the next product. I've never really been someone who sticks with a routine when it comes to skincare. I've switched moisturizers weekly, night creams nightly, and eye creams daily.
That is....until now. Aveeno Eye Cream is everything that I've been looking for, and it's roughly 1/4 the price of each of the 10 jars/bottles of fancy eye creams/gels I already have in my drawer! I've always been a fan of Aveeno. I typically use their body lotion and face wash - Those are two staples in my routine that I refuse to change - I just love those products, so, I thought, why not try the eye cream? It already had great reviews, so why not. I've been using this eye cream for 1 month straight - every night! I've noticed a huge difference in the area around my eyes. First, it feels GREAT when you put it on - It's a creamy, thick lotion that absorbs into the skin and doesn't leave a sticky residue. It instantly starts to firm the skin around the eye, but not to the point where it feels drying. My results have been stellar. In the mornings, I wake up with no puffiness, no dark circles, the fine lines at the corner of my eyes are disappearing, and I even think my eyes look brighter and younger! My concealer usage below my eyes has drastically reduced, because I honestly don't need it anymore! crazy! I truly believe this will be a new staple in my nightly routine! It's a wonderful product at a great price!
16 of 17 people found the following review helpful:
5.0 out of 5 stars
used daiy works great,
By
Amazon Verified Purchase(What's this?)
This review is from: Aveeno Active Naturals Positively Ageless Lifting & Firming Eye Cream with Natural Shitake Complex, 0.5-Ounce Bottles (Health and Beauty)
I am 62 and work constantly on a computer always squinting this stuff has help with the lines under and on the sides of my eyes.
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