- A complete 28-day regimen to treat and prevent the signs of aging
Product Features
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This complete anti-aging system takes the dermatologists approach to treating signs of aging with one simple, highly effective daily regimen. This regimen smoothes the appearance of lines and wrinkles, improves firmness, and brightens the skin below the eyes. Simply cleanse, moisturize, and treat twice a day for the most efficacious results.
Reveal younger-looking skin with this exclusive collection containing
ACTIVE NATURALS Natural Shiitake Complex, an antioxidant that works
with your skin's natural renewal process.
Use morning and evening. Fine microbeads lift away dry, dull skin and gently cleanse away dirt, oil, and makeup without over-drying.
This lightweight, silky formula reduces the appearance of fine lines and wrinkles, lifts and firms skin below the eyes.
FOR THE DAY: Daily Moisturizer SPF 30
Nourishing moisturizer smoothes and softens your skin while UVA/UVB protection helps prevent future signs of aging.
FOR THE NIGHT: Lifting & Firming Night Cream
This hydrating night cream for face and neck is designed to work while you sleep and is clinically shown to reveal younger-looking skin.
Clinical tests confirmed the products in this system help rejuvenate and reveal younger looking skin while providing ongoing treatment of the visible signs of aging.
*"Research has shown that shiitake mushrooms are rich in antioxidants." - Dr. Graf, Board Certified Dermatologist and Assistant Professor of Dermatology at Mt. Sinai School of Medicine
| Improved elasticity: | Reduced look of fine lines: | Improved firmness of the skin: | Improved tone or texture: | Increased skin brightness: |
| 52% in week 1 and 68% in week 4 | 58% in week 1 and 71% in week 4 | 52% in week 1 and 74% in week 4 | 67% in week 1 and 77% in week 4 | 52% in week 1 and 77% in week 4 |
The Natural Benefits of Shiitake
First cultivated in Asia over 1,000 years ago, shiitake mushrooms were recognized by ancient herbalists for their medicinal purposes. AVEENO has captured the beauty-enhancing benefits of shiitake mushrooms in formulas that have been shown to enhance the youthful appearance of the skin.
Natural Shiitake Complex, a natural antioxidant, works with the skin's own natural renewal process and has been shown in scientific studies to provide a broad-range of benefits to the skin. Only AVEENO products contain ACTIVE NATURALS, featuring Natural Shiitake Complex, and are shown to reveal healthy, younger-looking skin in just four weeks.
Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; we call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.
AVEENO ACTIVE NATURALS POSITIVELY AGELESS Complete Starter Regimen with:

Try the complete AVEENO POSITIVELY AGELESS line specially formulated to enhance the youthful appearance of skin:
Reveal younger-looking skin with this exclusive collection containing ACTIVE NATURALS Natural Shiitake Complex, an antioxidant that works with your skin's natural renewal process.
This unique daily cleanser, with Natural Shiitake Complex, uses fine microbeads to gently remove dull, dry skin to reveal a healthier, younger-looking glow by reducing the appearance of lines and wrinkles.
Visibly reduce the appearance of fine lines and wrinkles with this nourishing lotion containing Natural Shiitake Complex. It also helps prevent premature skin aging with advanced sun protection.
A moisturizing night cream, with exclusive Natural Shiitake Complex, that gives a whole new meaning to the words "beauty sleep."
A moisturizing cream, with exclusive Natural Shiitake Complex, that works with your unique skin and is clinically shown to give skin a firmer, more lifted appearance.
Visibly lift and firm skin around the eyes with this moisturizing eye cream that contains Natural Shiitake Complex.
AVEENO®
ACTIVE NATURALS®
POSITIVELY AGELESS®
The Power to Reveal younger Looking Skin: This complete anti-aging system takes the dermatologists approach to treating signs of aging with one simple highly effective daily regimen. This regimen smoothes the appearance of lines and wrinkles, improves firmness and brightens the skin below the eyes. Simply cleanse, moisturize and treat twice a day for the most efficacious results.
Product Details
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Amazing Anti-aging system!,
By
This review is from: Aveeno Active Naturals, Positively Ageless Complete Starter Regimen (Health and Beauty)
This set has done wonders for my skin! It's almost looks like it not only reduced the fine lines in my skin but it evened out my skin tone as well. I definitely feel more confident about going out of the house without applying a foundation or mineral powder. I especially like the SPF-30 in the day moisturizer. It's a good trial size to the Positively Ageless line of Aveeno. I highly recommend this product.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Excellent!!,
By
This review is from: Aveeno Active Naturals, Positively Ageless Complete Starter Regimen (Health and Beauty)
I switched to Aveeno products about three years ago after I got tired to paying top dollar for premium department store cosmetics. In my experience I can say that Aveeno products are just as good, if not better, than any department store cosmetic line, and the Positively Ageless Complete Anti-Aging System is an outstanding cosmetic regimen. The exfoliating cleanser works great for my skin type, and the day and night creams are the perfect consistency. I also use the eye cream daily and nightly, and it really does reduce wrinkles and puffiness around my eyes. I have used this Aveeno Anti-Aging System a little over three months, and at age 51 I feel like my skin looks fresher, healthier, and has fewer lines. You simply can't beat the price and quality of Aveeno.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Great, easy skincare regimen.,
By Erica (Seattle, WA) - See all my reviews
This review is from: Aveeno Active Naturals, Positively Ageless Complete Starter Regimen (Health and Beauty)
First off, I am only 24. I'm using all of these products as a preventative measure for problems further down the road. My review is based off of this intention. I have normal to oily skin and slightly uneven texture.
I like the array of products included in this anti-aging system. It's *all* here for you; an eye cream, daily/nightly lotions, and a gently exfoliating facewash! Most sets come with three products, so I feel like this is a great deal. The first step is cleansing, and this facewash feels great. It's got a great, gently exfoliating texture and hardly any scent at all. This is something I really appreciate. It leaves my face feeling fresh and soft. It doesn't do any heavy-duty exfoliation, but it definitely gets the job done. There is a lot of product in this tube as well, I feel like it will last me until my next automatic delivery. Second would be eye cream. I also really like the texture of this cream and it doesn't make the skin around my eyes burn. I don't have sensitive skin, but tons of other products irritate my eyes like nobody's business. The two face lotions are great as well, very little scent and a light texture. They are heavy enough to moisturize everything and I stay hydrated all day. All in all I'm quite pleased with this set. I have used it 4 weeks now and I see a noticeable difference in my skins evenness and texture. I feel great not having any makeup on at all!
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