Aveeno Active Naturals Positively Ageless Rejuvenating Serum with Natural Shiitake Complex, 1.7-Ounce Bottle

by Aveeno

Product Features

• One 1.7-ounce bottle of rejuvenating serum
• Contains rejuvenating shiitake mushrooms
• Works in harmony with your skin's own chemistry to help accelerate your skin's natural renewal process
• Clinically proven to replenish surface cells faster so your skin looks and feels younger
• Made in Canada

Product Description

Aveeno Active Naturals Positively Ageless Rejuvenating Serum works in harmony with your skin to visibly reduce the signs of aging. A daily anti-aging treatment that works in harmony with your skin's own chemistry to help accelerate your skin's natural renewal process. It is clinically shown to replenish surface cells faster so your skin looks and feels younger. Oil-free. Non-comedogenic. Dermatologist tested.

You Will See:
Visibly reduced lines and wrinkles; Increased firmness; Fresher, younger-looking more vibrant skin; Softer, smoother skin. And because it's from Aveeno it's gentle enough for even sensitive skin. A pioneer in the study of natural ingredients for efficacious skin care, Aveeno has captured the naturally active benefits of rejuvenating shiitake mushrooms, long believed to enhance vitality and slow the aging process. Discover Aveeno Active Naturals. Simply put, Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty. Essential Active Naturals Rejuvenating Shiitake Complex. Aveeno has been dermatologist recommended for over 60 years. Made in Canada.

Product Details

• Product Dimensions: 4.9 x 4.9 x 2 inches ; 0.2 ounces
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B000MUTD5G
• UPC: 381370042594
• Item model number: 4259
• Average Customer Review: 3.8 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #35,633 in Beauty (See Top 100 in Beauty)
• Discontinued by manufacturer: Yes

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

2.0 out of 5 stars OK but not worth it, September 24, 2007

By 

D "D" (United States) - See all my reviews

Amazon Verified Purchase

This review is from: Aveeno Active Naturals Positively Ageless Rejuvenating Serum with Natural Shiitake Complex, 1.7-Ounce Bottle (Health and Beauty)

this product makes your skin soft but does nothing for wrinkles and lines. Where is the truth in advertising? I would not buy this again since I find no difference in my skin after using it.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Great line of products!, July 17, 2007

By 

J. Howe (Monroe, LA United States) - See all my reviews
(REAL NAME)   

This review is from: Aveeno Active Naturals Positively Ageless Rejuvenating Serum with Natural Shiitake Complex, 1.7-Ounce Bottle (Health and Beauty)

I have switched over to this from another expensive line of products. My skin is very sensitive & oily. This works great! I have tried many brands that do not work nearly as well as this. It is absorbed into my skin & it feels very smooth. I have found a great line of products & will continue to repurchase...

28 of 38 people found the following review helpful:

1.0 out of 5 stars Mmmm.. delicious Polyacrylamide., July 7, 2008

By 

A. Dowd (West Union, Oregon United States) - See all my reviews
(REAL NAME)   

This review is from: Aveeno Active Naturals Positively Ageless Rejuvenating Serum with Natural Shiitake Complex, 1.7-Ounce Bottle (Health and Beauty)

If you're really after natural skincare, you should be tossing your Aveeno in the rubbish bin. Aveeno's extremely successful marketing of its products as "natural" is just that - _marketing_. The primary ingredients in, for example, the Positively Ageless Lifting & Firming Night Cream are, after water and glycerin:

Dimethicone, Tetrahydroxypropyl Ethylenediamine, Cetyl Alcohol, Butylene Glycol, Pentaerythrityl Tetraethylhexanoate, Cyclohexasiloxane, and Polyacrylamide.

Most of these are decidedly _not_ natural; they are synthetic chemicals, several of them not especially good for living things. Dimethicone is a silicone based polymer: yes, silicone, just like the caulk. Silicone is _generally_ of low reactivity, but, as the unfortunate debacle with leaking silicone breast implants demonstrated, may not be all kittens and cupcakes when introduced directly into the bloodstream.

Equally worrisome is Polyacrylamide. This polymer downcycles to acrylamide, a troublesome little molecule that is, among other things, a nerve toxin and carcinogen. What's worse, "residual" unpolymerized acrylamide is always present in varying amounts in Polyacrylamide.

As a chemist, I'm consistently surprised at what I see on ingredient lists. But remember, __the FDA performs almost no oversight on cosmetics__, so in truth, it's all rather a gamble. Noticed that whole "zero trans fat" trend in food products? It's been known for _over 20 years_ that hydrogenated oils are profoundly damaging to the human body; junk food lobbyists kept the FDA from acting for over two decades. Think someone's "minding the store"? Think that since something is on the shelf, it must therefore be safe? Think again.

That said, are chemical-laden face creams going to cause you to dramatically keel over dead in front of your mirror? Well no. But here's a word you can drop at your next cocktail party: Bioaccumulation. You're big sponges, darlings. While most of the millions of substances (natural and synthetic) that we take on board (ingest, inhale, absorb through skin, etc) every day are processed out, many of them accumulate in the body. And of those, there are some which will, inevitably, cause trouble. And when "trouble" in biological terms means "cancer" or "Parkinson's", etc., perhaps it would, after all, be best to err on the side of caution:


Shop organic when possible;

Avoid plastics and other off-gassers in the home as much as is practical;

and, when it comes to lotions and the like:

If you wouldn't _eat it_, don't put it on your skin.