Customer Reviews

Aveeno Active Naturals Positively Ageless Rejuvenating Serum with Natural Shiitake Complex, 1.7-Ounce Bottle

5 star:		(8)
4 star:		(1)
3 star:		(0)
2 star:		(2)
1 star:		(2)

 

 

this product makes your skin soft but does nothing for wrinkles and lines. Where is the truth in advertising? I would not buy this again since I find no difference in my skin after using it.

I have switched over to this from another expensive line of products. My skin is very sensitive & oily. This works great! I have tried many brands that do not work nearly as well as this. It is absorbed into my skin & it feels very smooth. I have found a great line of products & will continue to repurchase...

If you're really after natural skincare, you should be tossing your Aveeno in the rubbish bin. Aveeno's extremely successful marketing of its products as "natural" is just that - _marketing_. The primary ingredients in, for example, the Positively Ageless Lifting & Firming Night Cream are, after water and glycerin:

Dimethicone, Tetrahydroxypropyl Ethylenediamine, Cetyl Alcohol, Butylene Glycol, Pentaerythrityl Tetraethylhexanoate, Cyclohexasiloxane, and Polyacrylamide.

Most of these are decidedly _not_ natural; they are synthetic chemicals, several of them not especially good for living things. Dimethicone is a silicone based polymer: yes, silicone, just like the caulk. Silicone is _generally_ of low reactivity, but, as the unfortunate debacle with leaking silicone breast implants demonstrated, may not be all kittens and cupcakes when introduced directly into the bloodstream.

Equally worrisome is Polyacrylamide. This polymer downcycles to acrylamide, a troublesome little molecule that is, among other things, a nerve toxin and carcinogen. What's worse, "residual" unpolymerized acrylamide is always present in varying amounts in Polyacrylamide.

As a chemist, I'm consistently surprised at what I see on ingredient lists. But remember, __the FDA performs almost no oversight on cosmetics__, so in truth, it's all rather a gamble. Noticed that whole "zero trans fat" trend in food products? It's been known for _over 20 years_ that hydrogenated oils are profoundly damaging to the human body; junk food lobbyists kept the FDA from acting for over two decades. Think someone's "minding the store"? Think that since something is on the shelf, it must therefore be safe? Think again.

That said, are chemical-laden face creams going to cause you to dramatically keel over dead in front of your mirror? Well no. But here's a word you can drop at your next cocktail party: Bioaccumulation. You're big sponges, darlings. While most of the millions of substances (natural and synthetic) that we take on board (ingest, inhale, absorb through skin, etc) every day are processed out, many of them accumulate in the body. And of those, there are some which will, inevitably, cause trouble. And when "trouble" in biological terms means "cancer" or "Parkinson's", etc., perhaps it would, after all, be best to err on the side of caution:


Shop organic when possible;

Avoid plastics and other off-gassers in the home as much as is practical;

and, when it comes to lotions and the like:

If you wouldn't _eat it_, don't put it on your skin.

I've been using this product for about a week and I already love it! I have combination yet VERY sensitive skin and uneven skin tone, but this product has been working so well that I can already see a change in my skin texture, less redness, smoother and softer. It smells great. I put it on before bedtime mostly after I wash my face. Great prodcut. Have to try it!

As a mid 30's gay man looking young is Everything!!Aveeno Positively Ageless rejuvinating serum, Helps us do just that. Just 1 week of daily application and you begin to see a difference. Especially under the eyes!
I recceomend this to anyone who wants to look 5 years younger.
G.S.F.

I used this every night under my Aveeno night cream. I love the way it makes my skin feel. Its a great product and keeps my skin nice and wrinkle free !

I use Aveeno lotion as my everyday regular moisturizer. For whatever reason it is the only cream my face accepts without causing pimples or flakes. At age 29 I've decided it's time to start an anti-aging regimine and it made sense to me to start with what Aveeno offers. I have this product and I have several Olay products (for eye, thermal peel, and the tinted concealer) and this by Aveeno seems to be performing the least. I've noticed it can dry out my skin, and I've yet to see a change in my skin from this lotion.

That said, I've not tried Olay's anti-aging lotions, but I can say their Thermal Mini-Peel and under eye products are working enough for me to keep buying!

really great for sensitive, combination skin. skin feels immediately softer, more supple + glowing after use. great results for reasonable price. floral fragrance is yummy-licious :)

I have VERY sensitive skin and this product has been GREAT for me!! I tend to break out very easily but have not had any problem with this! I LOVE aveeno! My dermatologist told me about the line, and so far everythign I've bought by Aveeno has been great. INCLUDING this product!! Soft, wrinkle-free skin! Love it!!

have used this product before and it works great. I will continue to use it as long as it is available.