Aveeno soothing bath treatment for Itchy, irritated skin is made of 100% pure natural colloidal oatmeala long recognized ingredient that relieves itching naturally. In the unique bath products for Aveeno, natural colloidal oatmeal is milled to an ultrafine powder. When dispersed in water, this powder forms a soothing milky bath. After bathing, skin becomes softer and smoother and itchy, dry, sensitive skin is relieved. Aveeno soothing bath treatment works as a natural cleanser and cleans the skin without soap. Surface soils adhere to the ultrafine colloidal oatmeal particles and gently rinse away. Aveeno provides temporary skin protection and relieves minor irritation and itching.