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The Average American: The Extraordinary Search for the Nation's Most Ordinary Citizen
 
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The Average American: The Extraordinary Search for the Nation's Most Ordinary Citizen [Hardcover]

Kevin O'Keefe (Author)
4.3 out of 5 stars  See all reviews (9 customer reviews)


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Book Description

October 25, 2005
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John Q Public. Plain Jane. The Average Joe. We think we know the type, but have we ever actually met the person? To be the perfectly average American is harder than it might seem: You must live within three miles of a McDonald's, and two miles of a public park; you must be better off financially than your parents, but earn no more than $75,000 a year; you must believe in God and the literal truth of the Bible, yet hold some views that traditional churches have deemed sacrilegious.

Equipped with his trusty Mr. Q, a notebook that he has compiled with over 1,000 facts about the Average American, Kevin O'Keefe has completed a tour of America in search of the sublimely ordinary, the man or woman who represents most definitively all that is average in our country.

In his travels from New York to Nevada, Pennsylvania to Hawaii, Kansas to Connecticut and beyond, O'Keefe talks business and pleasure with the proprietors of Average Joe and Jane Athletics, visits the polls on election day with the first candidate for the Average American party, bypasses both Peoria and Normal, Illinois (for, as he explains, they are not that normal), watches the magician Myklar the Ordinary wow the kids at a church in rural Maryland, and delivers a fascinating, often surprising, look into the history and culture of the common man and woman. At the end of the road he discovers that the Average American is, up close, rather extraordinary.



Editorial Reviews

From Booklist

What a thoroughly delightful book. One day it dawned on O'Keefe, a marketing executive with years of experience behind him, that although he had often referred to "the average American," he had no idea who that was, or what such a person would be like. So, using stacks of statistics and an encyclopedia's worth of educated guesses, he embarked on a nationwide quest to find him (or her). The book explores the whole notion of average. Is it just another word for mediocre? But how can that be true, if being average means being in the majority in all things? Some cities rebel so strongly against the average label that they seize on any distinction, no matter how trivial or ludicrous, to promote themselves as special. But does that approach devalue the idea of "special" until it, too, is effectively meaningless? At the end of the book, O'Keefe reveals the identity of the Average American, but it is the search itself--and the author's exploration of the whole concept of being average--that makes this curious book so illuminating and enjoyable. REVWR
Copyright © American Library Association. All rights reserved

Review

"I think that everyone is going to run out and get this book... remembering that average is good." -- Martha Stewart, "Martha"

"It is a terrific book. You've got to pick it up and read it." -- Steve Doocy, "FOX & Friends"

"The author's quest to find the 'most statistically average' American turns out to be a lively, fact-filled trip." -- Atlanta Journal-Constitution, November 13, 2005

"The journey toward run-of-the-mill has never been so remarkable." -- Newsweek

"[O'Keefe's] project is intriguing, combining...the elements of a detective story and the trivia interest of Ripley's Believe It or Not." -- The New York Times, November 18, 2005

I think that everyone is going to run out and get this book... remembering that average is good. -- Martha Stewart, Martha, October 24, 2005

It is a terrific book. You've got to pick it up and read it... It's a great story. -- Steve Doocy, FOX & Friends, November 16, 2005

It is an enlightening book about who we really turn out to be. -- Colin McEnroe, WTIC Radio, November 9, 2005

The author's quest to find the most statistically average American turns out to be a lively, fact-filled trip. -- Atlanta Journal-Constitution, November 13, 2005

Who, exactly, is the average American? The results are surprising. -- Sacramento Bee, November 3, 2005

Product Details

  • Hardcover: 272 pages
  • Publisher: PublicAffairs; annotated edition edition (October 25, 2005)
  • Language: English
  • ISBN-10: 158648270X
  • ISBN-13: 978-1586482701
  • Product Dimensions: 9.2 x 6.1 x 1.3 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #758,395 in Books (See Top 100 in Books)

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Customer Reviews

9 Reviews
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3 star:
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Average Customer Review
4.3 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

12 of 14 people found the following review helpful:
4.0 out of 5 stars Would have been more interesting if executed differently, December 20, 2005
This review is from: The Average American: The Extraordinary Search for the Nation's Most Ordinary Citizen (Hardcover)
In The Average American author Kevin O'Keefe chronicles his attempt to discover the archetypical resident of the United States, that one man or woman whose quantifiable attributes, preferences, and living conditions are as close to "normal" as possible (normal as determined by the 2000 census and a number of other polls and reports). O'Keefe arrived at a list of 140 criteria that his Average American had to meet, most of them suggested to him by conversations he had with regular folk while traveling around the country on his quest. In the end, the identity of O'Keefe's quintessential American came as a surprise to him, and makes for a very tidy finish to the book, particularly given O'Keefe's secondary motive in undertaking the project. The author portrays himself in the book as an unduly competitive, unlikable type-A character who's never accepted average performance from himself, who's racked up accomplishments not so much because he enjoyed himself in the doing, but because he needed to be better than everyone else. He suggests that in finding the average American he may find as well something that's been missing in himself.

O'Keefe's chronicle is certainly interesting, sprinkled as it is with statistical tidbits which readers will inevitably want to measure themselves against. (The average American falls asleep within seven minutes of going to bed and eats three pounds of peanut butter annually.) And there is a certain frisson in the idea that every American reading the book was, for a short time at least, at the beginning of the project, a candidate for O'Keefe's Everyman.

Except.... Except that some of O'Keefe's candidates were more equal than others. Among the criteria he uses to winnow out the un-average Joes are two geographical filters that alone knock much of the country out of consideration. O'Keefe required that his Average American live in the eastern or central time zones and that he or she live no more than 100 miles from the shore. Residents of California, for example, never really had a chance. O'Keefe similarly applies various political criteria to his candidates. The Average American, for example, is required to live in a state that is represented by at least one Democratic senator (as most Americans do). Thus the majority of O'Keefe's sifting of candidates is done by applying to the population criteria that are external to the individual. Whole communities, whole swaths of the country are thrown out on political or geographical grounds. It would have made for a far more interesting project and book if all of O'Keefe's criteria were instead centered on the individual. As it is, it feels as if much of the population was removed from consideration unfairly.

Two other small additions would have made for a better book. First, I would have appreciated the inclusion of a series of maps in which areas being removed from consideration were shaded out. And it would have been more fun if O'Keefe's 140 criteria were presented in checklist form rather than in paragraphs.

By now you'll be wondering whether your intrepid reviewer comes close to meriting the appellation of Average American. Decidedly not! My annual consumption of eggs and peanut butter is on the low side, and I buy far fewer clothes per year than most. I can't be certain, moreover, but my guess is that I won't be losing twelve of my teeth over the next nine years.

Reviewed by Debra Hamel, author of Trying Neaira: The True Story of a Courtesan's Scandalous Life in Ancient Greece
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6 of 7 people found the following review helpful:
5.0 out of 5 stars Insightful, interesting, and fun, December 11, 2005
This review is from: The Average American: The Extraordinary Search for the Nation's Most Ordinary Citizen (Hardcover)
Is it possible to find someone who ranks as the most average person in America? That is the task of the author as he takes the reader across the United States in search of this most average of all people. First he starts at the Census Bureau to discover what qualifies as average. From there the actual search begins. Throughout the book the author narrows his search by expanding his criteria as tries to find this person by finding an average town, a commonly named street, an average religious belief, average marital relationship, etc. He even finds several very interesting relationships such as the average person lives within two miles of a park, three miles of a McDonalds and twenty minutes of a Wal-Mart. This is actually an interesting view into America and the American people and mindset. The Average American makes interesting reading and is a recommended read.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars Discovering a New Definition for the Word Average, November 21, 2005
This review is from: The Average American: The Extraordinary Search for the Nation's Most Ordinary Citizen (Hardcover)
In Kevin O'Keefe's book, we discover an unusal methodology for finding the average American. Using demographic facts and figures, we find through a process of elimination that being average is really only a small percentage of people, which in turn makes them rare and unique. This exercise in exploration shifts your perspective of what average really means, where "ok" suddently means "exceptional".

This is most definately a timely book, as Americans struggle to stand out from the rest. This national obsession has lead to many being the same (although they will claim they are alternative). However, maybe being average is EXACTLY how to go about being different.

Last, this is a great book if you enjoy character driven and conversation based books. It is an easy read that keeps you moving and keeps it light. I enjoyed every page of it.
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