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Avon Anew Platinum Serum

from Avon
4.4 out of 5 stars 47 customer reviews
About the Product
  • ANEW Platinum Serum & Night Cream
  • If you think your youth is gone, think again
  • SET OF SERUM & NIGHT CREAM
  • SERUM IS 1FL.OZ
  • NIGHT CREAM 1.7OZ

Product Description

Introducing the next generation of skin care for women 60 and beyond. A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours. THE BREAKTHROUGH TECHNOLOGY: Avon's firstever patented Paxillium Technology is formulated to boost the production of paxillin by 60% Skin feels saturated in creamy comfort. For best results, use morning and night. 82% of women agree facial contours look reshaped for more youthful definition. Overnight, skin on the face and neck feels lifted; deep wrinkles appear reduced. After 2 weeks, reduces the look of deep horizontal lines in the neck area. Lifts and firms the look of sagging skin under the chin and neck. 1 fl. oz. Paxillin is a key protein that helps to retain the full, expanded shape of youthful skin cells and is found in lesser amounts in aging cells.Based on invitro testing of Paxillium Technology on 3-D reconstructed skin.Based on women who expressed an opinion in a consumer-perception study.

Product Details

  • Product Dimensions: 2.2 x 2.2 x 5.2 inches
  • Shipping Weight: 0.3 ounces
  • ASIN: B00459ZRRS
  • UPC: 098000157039 890192491010 885727618598 094000536409 885314550225
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #234,500 in Beauty (See Top 100 in Beauty)
  • Product Warranty: For warranty information about this product, please click here

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
I am in my 60s and constantly looking for products that actually work as they are advertised. I am a skeptic of advertising claims having been ripped off before.

In this case, the price for the product more than recommends it because the fluid works. I notice a firming around my jawline and my hands. You know how the hands get wrinkled and spotty? This firms them up and diffuses the spottiness.

Also, I can use it on my nose without it breaking out or getting oilier, it's also making the pores smaller. Not just 'appearing' smaller, they are actually reducing in size! On top of that (on my nose only), I apply a blemish serum that contains sulfur, and the combination is working wonders.

Used in combination with the Avon Anew Genics Treatment Cream I am feeling much less self-conscious about my aging skin.
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Verified Purchase
Lightweight serum gives your face a drink that lasts all day. I also use the lip and eye cream and the night cream. Very high quality. You could pay more, but probably not find a better facial line.

I'd rather it came in a tub/jar than the upright bottle with pump. The pump takes alot of pressing to get started and it's difficult to control the amount that comes out of the nozzle. If you get too much, you can't put it back in. And it only takes a tiny amount.
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I just found out that this product has been discontinued, apparently the reason it is two to three times the price on Amazon that it was a few months ago. I am really disappointed in Avon. Their methods of producing and marketing products have become very poor. Supposedly, Avon is simply adding "new, fresh" products to their line and discontinuing ones that sell poorly, based on the response I received from their Information center. Since this was the best skin treatment I, and many others, have ever used of theirs (see the Amazon reviews), I wonder why it wasn't marketed more aggressively? I also wonder what product is replacing it that is supposedly new and improved? Too bad, since it was a terrific serum.
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Verified Purchase
I love the Avon serums for older skin. However, this packaging is ridiculous. There is only one ounce of product is this oversized bottle. Seems they could have saved a bunch of money and given us the same amount of serum for a more reasonable cost.
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I've tried the Reversalist and Platinum serums from Avon, and compared to the Genifique and Estee Lauder, I'd rather use the Avon and save big bucks!

One bonus on the Avon serums is that I could wear them under my makeup for day, and didn't get a heavy, greasy feeling. The Avon serums are very lightweight and effortless to apply.
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Verified Purchase
I was excited to try the Anew Platinum Serum, as I had been happy with the products in the Ultimate series. I was surprised that this did not seem to feel as good on my skin, that it felt a little sticky rather than absorb into the skin. It is not enough to make me stop using this bottle, but I will most likely go back to the ultimate Serum. I do like the other Platinum products.
Thank you Amazon for allowing sellers to offer products at a better price. I know Avon does not approve, but those of us trying to save a little money, appreciate the help. Everything I have purchased along this line is factory wrapped an sealed; looks just the same as what I buy from my Avon representative. Same texture, smell, look.
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I am in my mid 50's and use this product even though it is marketed to 60 plus. Do not let that stop you from purchasing this product. The price is great and I have found that by using this high quality serum I have been able to switch to a value priced face moisturizer. Will definitely buy again and will not switch to another brand!
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By NeeNee on December 15, 2013
Verified Purchase
That's all you get in this container. I was disappointed when Avon quit making Clearly C Serum, which worked great. I am a life long Avon customer, my Mom was an Avon lady when I was a sub teen and teenager and it was all we used. I have really great skin; I am 67 now and the old serum was WAY better than this. I do not see any improvement in my skin after several weeks. The old serum tightened your skin immediately. This does not seem to be making any difference.
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