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Very easy to read but deep concepts. Very interesting book if you work with product development.Published on August 9, 2010 by Fábio Rangel
Mitchell Ditkoff is the master storyteller and his book draws you into discovering your creativity effortlessly. Read morePublished on November 2, 2009 by S. J. Stiffelman
The material in book was nothing new to me. It might be helpful to high school student.Published on August 1, 2009 by Barbara J. Hoffmann
Quick and easy to read and engaging to the reader. A good read for those who wish to cultivate and implement their ideas.Published on June 28, 2009 by Amazon Customer
This book has allowed me to forgive myself for my obsession with all of the crazy ideas I have and have had over the years. Read morePublished on June 15, 2009 by J. Paul Roth
"Awake at the Wheel" is like driving with the top down for creative thinking and innovation. Ditkoff draws from what clearly appears to be a rich field of experience. Read morePublished on June 9, 2009 by Barbara E Schacker
I've told my community college students a million times in a thousand different ways to just try something new. Read morePublished on November 2, 2008 by Deltareviewer
I LOVE everything Mitchell Lewis Ditkoff and his company, Idea Champions, comes up with. His book Awake at the Wheel: Getting Your Great Ideas Rolling, is no exception. Read morePublished on September 19, 2008 by Cristina Favreau
I enjoyed reading this book. It is a fast read mainly because the story is clever and funny which creates interest right from the get go. Read morePublished on August 3, 2008 by Aaron Barr Studio