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Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) Paperback – May 1, 2008


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Product Details

  • Paperback: 117 pages
  • Publisher: Morgan James Publishing (May 1, 2008)
  • Language: English
  • ISBN-10: 1600372953
  • ISBN-13: 978-1600372957
  • Product Dimensions: 8.5 x 5.5 x 0.4 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #341,794 in Books (See Top 100 in Books)

Editorial Reviews

Review

""Awake at the Wheel is a quick and enjoyable read. I found it so compelling that I read it in one sitting. Like the best-selling self-help book, Who Moved My Cheese, I think corporations that want their employees to be more innovative should buy bulk quantities of Awake at the Wheel and distribute it to them. I highly recommend this book!"" -- Chuck Frey ""Founder of www.InnovationTools.com""

About the Author

Mitchell Lewis Ditkoff is the co-founder and President of Idea Champions, a leading edge management consulting and training company. He specializes in leading highly engaging creative thinking and collaboration sessions that enable individuals, teams and entire organizations to develop new products, services, and breakthrough ways of doing business. Educated at Lafayette College and Brown University. Since 1986 Mr. Ditkoff has been working with a wide variety of Fortune 500 and mid-sized companies who have recognized the need to do something different in order to succeed in today's rapidly changing marketplace. These clients include: GE, Merck, Allianz, Lucent, NBC Universal, AT&T, Goodyear, Pfizer, A&E Television Networks, General Mills, MTV Networks, Duke Corporate Education, Infosys, Ernst & Young, Moen, and PricewaterhouseCoopers. At the heart of his work lies the fundamental belief that a company's most important capital asset is the collective brain power, creativity and commitment of its work force and that this asset can be significantly leveraged when people are provided with the appropriate setting, systems, tools and techniques to think (and act) out of the box. Prior to his work with Idea Champions, Mr. Ditkoff was a principal in Ki Learning Systems and a Senior Consultant with the Inner Game Corporation - both organizational development firms dedicated to catalyzing superior performance in the workplace. In addition to his consulting work, Mr. Ditkoff is also an accomplished public speaker and writer. Author of Banking on Innovation, Free the Genie, It's AHAppening! and co-author of Ingenuity Bank, the next generation in idea management software, Mr. Ditkoff has appeared on numerous radio and television talk shows. Additionally, he is a poet and founder of Face the Music, the world's only interactive business blues band. He lives in Woodstock, New York, with his artist wife, Evelyne, and their two children, Jesse (12) and Emilia (9).

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Customer Reviews

4.6 out of 5 stars
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You can easily read it in 3-4 hours.
Cristina Favreau
This title should definitely help a few great ideas get rolling in some pretty uphill places.
Lou Quacious
Quick and easy to read and engaging to the reader.
Amazon Customer

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By nettie reynolds on March 31, 2008
Format: Paperback
If your looking for a book that will inform, inspire and invigorate your idea process at your company this is the book to read.

Ditkoff's take on "Wheely Good Practices" alone is worth the price of the book itself. I particularly loved the "Tooling up Tool Box" and the detailed information on the Edison/Dali creative thinking technique.

Brilliant stuff!
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4 of 4 people found the following review helpful By Thomas Duff HALL OF FAMETOP 500 REVIEWERVINE VOICE on May 4, 2008
Format: Paperback
Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World) by Mitchell Lewis Ditkoff can, in my opinion, be compared to the classic "Who Moved My Cheese?". Ditkoff does for creativity what Johnson and Blanchard did for living with change... It gives the reader a short, humorous story loaded with meaning and concepts that hit the reader right where they live.

Contents:
What's The Big Idea?; Choosing; Author's Note; The Story of Og; Og Gets an Idea; Dazed By the Possibilities; Aargh!; The Grunt of the Town; Getting Around To It; Og's Head Is Full, But the Cupboard is Empty; The Big Meating; The Path Is Made By Walking On It; Crouch; An Arrow to the Heart of the Matter; Nothing to Get; Smoke From a Fire, Flakes From a Stone; The Happy Accident; The Center is Everything; Sleeping Like a Rock; Follow Your Feet; Everyone's Turn; What Og Learned - 12 Wheely Good Best Practices; Tooling Up - 35 Ways to Get the Wheels Turning; Writing It In Stone - The Tools and Techniques Contest; Nexting - How to Invent the Future; Staying on a Roll - Resources for Thinking Outside the Cave; OgCasting - Your Free Audio Bonus; About the Author

Ditkoff explores the world of ideas and creativity though the story of Og. Og is a caveman who spends more time thinking than the average Neanderthal. He stumbles upon the concept of a circle, and becomes obsessed with what it could mean to the group. Of course, most of his fellow cavemen are more concerned about maintaining the status quo... hunting, eating, staying warm. Og takes a journey to talk with a wise one, and from that trip the wheel is born. But even then, others in his clan are more interested in shooting it down as something that will never work.
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4 of 4 people found the following review helpful By Gary Ockenden on March 31, 2008
Format: Paperback
This book is deceiving. It's small, it has drawings and it made me chuckle as I read it. The deceiving part is that is is also insightful and provides terrific tips for taking my ideas and making them happen. Good things come in simple, humorous packages!
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4 of 4 people found the following review helpful By Erika Andersen on March 31, 2008
Format: Paperback
Mitchell Ditkoff has written a book that's fun, funny and useful - a great combination. The idea of "being creative" can seem daunting, and Ditkoff takes the scariness out of it: he makes it clear that anyone can learn to take ideas from a niggle at the back of the mind to fully-fledged and manifested. Awake at the Wheel will support your success both personally and professionally.
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4 of 4 people found the following review helpful By Phyllis Rosen on March 31, 2008
Format: Paperback
A work of genius!! Even got me out of my own way and allowed me to work on my own projects...brilliantly written, easy read...he talks to you in easy, real language that lets you just love the entire concept of what Ditkoff is relating.
A must for anyone with any ideas who can't get moving or has no ideas of what or how to do anything...should be college text for any profession...best reading I've done in 40 years!
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6 of 7 people found the following review helpful By Garry Kvistad on March 31, 2008
Format: Paperback
Ditkoff uses his own creativity and humor to convey an approach to utilize both of these essential skills in the work place. Humor is serious business - or should be. I bought copies for each of my top management and will use it as a center piece for discussions at an upcoming manager's retreat. Everyone has many great ideas but few come to fruition without a proper approach. It takes a caveman mentality to help sometimes. Thanks OG!
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3 of 3 people found the following review helpful By Lynn Kindler on May 30, 2008
Format: Paperback
Since becoming a Professional Coach back in 2001, I've had numerous books recommended to me and for this bibliophile, business books are equivalent to a nice stout order of broccoli (not that there's anything the matter with broccoli....). "Awake at the Wheel" is equivalent to a nice portion of fresh well-prepared broccoli with lots of good ole cheese dribbled throughout.

I recommend this book for movers and shakers and/or entrepreneurs or anyone that feels stuck in a rut or hopeless when it comes to their ideas. Don't let the simple lay out of the book nor the subtle (and not so subtle) humor distract you from the wisdom that lays just below the surface of the words. You will feel a spark of hope even after reading the first couple of pages.

Take your time to read through the usual topics for a book. Even the acknowledgements portend what is in store for the reader down the road. The quotes sprinkled throughout the story of Og are refreshing and some of them are from people we know very well but may have never heard them say the quote that is captured. I'll not spoil the fun about the footnotes, but if you ever wanted to heal your inner-footnote reader this would be a good time.

The book is rich in content and ideas and the back of the book has at least 35 great ideas that individuals and groups could use to unstick their stuck idea!

Get this book, it's cheaper than filling your car up with gas.
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3 of 3 people found the following review helpful By Eric Miller on April 1, 2008
Format: Paperback
I am a consultant and often do gigs to spark creativity in organizational leadership. I take myself pretty seriouisly. Ditkoff's book is way more fun than my work. I laughed aloud repeatedly. Yet, his welcoming and fun approach delivers serious goods. It kind of pisses me off that it is so good, so easy, and so much more fun than my approaches. But I confess I will be including his book in my work because it is entirely sound in its foundation, and effective in engaging people. It is really good, take it from an envious pro.
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