Awaken Your Birdbrain: Using Creativity to Get What You Want [Paperback]

Bill Costello (Author)

Book Description

Publication Date: February 12, 1999

A fully illustrated, fun, and ground-breaking book that describes a proven method that enables readers to actively produce creative ideas instead of passively waiting for inspiration.

Editorial Reviews

About the Author

Bill Costello is an internationally recognized cartoonist and an expert in the field of creative thinking. He is a speaker, author, and consultant who often appears on television and in the print media.

Product Details

• Paperback: 166 pages
• Publisher: Thinkorporated Inc; 1 edition (February 12, 1999)
• Language: English
• ISBN-10: 1891905341
• ISBN-13: 978-1891905346
• Product Dimensions: 8.2 x 5.3 x 0.5 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,115,022 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars most simplest and yet powerful creativity toolkit, May 23, 2000

By 

Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews
(REAL NAME)   

This review is from: Awaken Your Birdbrain: Using Creativity to Get What You Want (Paperback)

This is actually an adult adaptation of his earlier creativity book for kids, entitled Creativity for Kids of All Ages (which also happens to be an excellent creativity guide). To me, this is the most simplest and yet powerful creativity book. Better still, a powerful creativity toolkit. He uses over 20 animal metaphors to explain and illustrate how we can learn from nature to be creative. Nature has always been man's greatest teacher. The author' extensive illustrations from nature show his power of acute observation, which to me is also an important yet learnable tool in creative thinking. For example, he says "Observe Like a Lion" as a starter. A lion will always observe closely its target prey from a distance before going for the kill. Metaphorically, one should always study a problem closely from various angles or perspectives and then plan out a strategy before attempting to solve it. With over 20 metaphors - thinking tools to be precise - and tightly written in a crisp and succinct style, this small book is a recommended must-read for everybody - adults and kids alike - who wants to improve - and enhance - their everyday thinking processes.