Technically, yes. It is sweetened with xylitol. Chemically, Xylitol is akin to a 5 carbon sugar with an OH radical attached to a carbon site, technically making it an alcohol. It is a naturally occurring sweetener, and far superior to sugar nutritionally... and used in many foods for people who don't want sugars or artificial sweeteners. I purchase this product regularly, end enjoy the intense flavor. The intense flavor dissipates in a couple minutes, but the gum has a lingering flavor for another 6-8 minutes. Eating it, over and over, can diminish your taste sensitivity, so don't eat it if you are about to savor a good meal.