Customer Reviews

B.J. Summers' Guide to Coca-Cola: Identifications, Current Values (B. J. Summers' Guide to Coca-Cola: Identifications, Current Values, Circa Dates)

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*****April 2005 UPDATE: "Could be great" but after seeing the 5th edition, the publisher has taken a book with great potential and flushed that potential down the toilet. What they did was gloss up the paper and make it look old-fashioned (it doesn't work for me, but maybe it will for others), but the huge mistake is that they actually dropped a significant number of items from the book and went overboard hiking up the price values! If you are a serious collector, browse through the 5th edition at a bookstore, before buying it. END UPDATE*****

This guide has great potential, but somebody should do some usability studies on it to make it better. It's a chore finding a specific item. For example, collector trays: I still can't figure out what logic was used to arrange/order them in the book. By title? By name? The index at the back of the book is incomplete and often worthless. For example, there's a whole section on blotters in the front index, but try finding "blotter" in the back index.

Prices are conservative. Unrealistically low in many cases.

There are items that aren't found in other guides, and the color pix are exceptional. I really like this guide, but it has design flaws that need to be fixed.

Pros: Extensive selection of signs and cardboard items with lots of nice colour photos throughout. Many items in this book aren't in Petrettis, so it makes a good companion. All up I am happy with this book and use it regularly to price and check items.

Cons: The book is hoplessely laid out and it can be very hard to find items as it seems there is no logic to the order items are listed or displayed. It seems the entire book is largely made up from the collection of one or two private collections and as such prices can be inflated compared to market values, plus many items are missing simply because these collectors didn't feel they are important enough. As with most other Coca-cola collectors books this one is entirely US centric with very little information on foreign items.

Este ha sido uno de los mas completos libros que he visto sobre coleccionables de Coca Cola, aunque la mayoria de ellos nunca los haya visto en mi pais. Muy recomendable para darse cuenta del amplisimo mundo de los productos relacionados con esta marca.