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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Paperback – April 1, 2013
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From the Back Cover
Radical Secrets of Direct Marketing Players”
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his special guest contributors all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ordinary’ businesses including retail stores, restaurants, sales careers reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.
Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business:
Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason To Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, And Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule. Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet
FREE Glazer-Kennedy University Webinar Series
FREE Elite Gold Insider’s Circle Membership*
FREE Income Explosion Guide & CD
FREE Income Explosion FAST START Tele-Seminar
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.
Top Customer Reviews
I will follow Dan Kennedy's work for sure. I have ordered most of his other books too!
I got clear about how direct marketing works for every business and specifically how it applies to my business.
There are also specifics about what to do, which many marketing books lack.
For the $12 you pay it's a steal. Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Choose wisely.
Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. Dan is skeptical of value of social marketing for a local business using direct marketing - check out work of Kim Walsh-Phillips who has worked with Dan's company on cracking the code for them using Facebook. But start with this book first to learn the basics and the ground rules.
Dan makes frequent mention of his other books as providing more information to a specific topic discussed. Is this marketing his other books within his books going to offend some people? Possibly, if you object to an expert marketer doing what he preaches to others, and still providing value at the same time. Those critical of this strategy miss the point altogether.
Dan always offers great value in his products - even those costing many hundreds of dollars - but for this price you can't go wrong.
If you are in sales or own a business and want to get ahead then you need to take in all things Dan Kennedy. I found the first few books I read of Dan's hard going as he is not one to pull any punches. But, now I am use to his style I can't get enough. Every one of Dan's books I have read have been full of helpful information. Unlike some authors in this field that will tell you what they think you want to hear. Dan Kennedy tells it like it is and ... All that you need to hear.
As always a great read.
Perth Western Australia
It essentially gives you a foundation for how to properly market your products without
looking like everyone else who is adverising. Kennedy also ells as o why other companies adverise
the way they do, and why we should advertise using Lead Generation advertising and Direc Response teqniques. I would highly reccomend this book to ANYONE who has a business card, and looking to make more money. Dan Kennedy is probably the best
at what he does. I would say hes the "king" of Marketing
Most Recent Customer Reviews
Certainly a lot of what Dan says is absolutely true. But is has been said before, and better, many times. Read morePublished 2 months ago by likescolor
Dan Kennedy is the king of straight talk. If you are a business owner overwhelmed by the amount of noise about marketing, this is a great place to start.Published 2 months ago by Greg Ward
Danny boy either has an addiction to his ego and/or he lost all of his money with the many harness racing horses he owns. Read morePublished 2 months ago by TRW
Meh... my fault for ordering this book. The title was so da** long that I didn't get to the part where it says, "...for non-direct marketing businesses". Read morePublished 3 months ago by L. Turner
Excellent read and tis book confirms for me anyway that direct marketing is still a valuable tool to get your message out. Read morePublished 3 months ago by Marc Halliburton
Must read for anyone in business. It helped me to take an honest look at my marketing and face up to the fact that I was copying my competitors. I'm on the path to change. Read morePublished 3 months ago by Deborah Poland
I would write a longer review but this book was so great that I'm reading another one of his to be a better-rounded marketer.Published 4 months ago by F. Tamayo
This book helped things 'click' for me with my marketing! Thanks Dan!Published 5 months ago by Connor Caswell