Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $17.95
  • Save: $4.06 (23%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
No B.S. Direct Marketing:... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Like New
Comment: 'Like New', except for the slightest shelf wear. Free of any tears, curling, writing, highlighting, dirt, etc... *** Fast Amazon shipping, delivery tracking number, no-hassle return policy - your satisfaction is guaranteed!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Paperback – April 1, 2013

4.5 out of 5 stars 63 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$13.89
$9.08 $8.85

Learning Leadership
Learning Leadership: The Five Fundamentals of Becoming an Exemplary Leader
Improve your leadership skills with this new book from the authors of "The Leadership Challenge." Learn more.
$13.89 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
  • +
  • No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
  • +
  • The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Total price: $35.48
Buy the selected items together


Editorial Reviews

From the Back Cover


Radical Secrets of Direct Marketing “Players”

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

Dan and his special guest contributors – all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc. to use in ‘ordinary’ businesses including retail stores, restaurants, sales careers – reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.

Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business:

Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason To Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, And Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule. Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet

INCLUDES:
FREE – Glazer-Kennedy University Webinar Series
FREE – Elite Gold Insider’s Circle Membership*
FREE – Income Explosion Guide & CD
FREE – Income Explosion FAST START Tele-Seminar
DETAILS INSIDE!

About the Author


Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
NO_CONTENT_IN_FEATURE

Image
Interested in the Audiobook Edition?
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.

Product Details

  • Series: No B.S.
  • Paperback: 240 pages
  • Publisher: Entrepreneur Press; Second Edition edition (April 1, 2013)
  • Language: English
  • ISBN-10: 1599185016
  • ISBN-13: 978-1599185019
  • Product Dimensions: 6 x 0.8 x 8.9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #54,336 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book is fantastic. I have read every marketing book under the sun and this one is the best overall.
I will follow Dan Kennedy's work for sure. I have ordered most of his other books too!
I got clear about how direct marketing works for every business and specifically how it applies to my business.
There are also specifics about what to do, which many marketing books lack.
Comment 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I've been a follower of Dan Kennedy for awhile when I wanted to learn the art of copywriting. I rediscovered his direct marketing materials through this easy to read book. You will find more than nuggets in this book but a goldmine of information about the discipline of direct marketing. Dan is an expert guide on how to use and apply it and provides some excellent practical case studies on its implementation.

For the $12 you pay it's a steal. Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Choose wisely.

Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. Dan is skeptical of value of social marketing for a local business using direct marketing - check out work of Kim Walsh-Phillips who has worked with Dan's company on cracking the code for them using Facebook. But start with this book first to learn the basics and the ground rules.

Dan makes frequent mention of his other books as providing more information to a specific topic discussed. Is this marketing his other books within his books going to offend some people? Possibly, if you object to an expert marketer doing what he preaches to others, and still providing value at the same time. Those critical of this strategy miss the point altogether.

Dan always offers great value in his products - even those costing many hundreds of dollars - but for this price you can't go wrong.
Comment 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
For people familiar this Dan Kennedy's no holds bared, kick butt and definitely no B.S. you will also be aware of planet Dan.

If you are in sales or own a business and want to get ahead then you need to take in all things Dan Kennedy. I found the first few books I read of Dan's hard going as he is not one to pull any punches. But, now I am use to his style I can't get enough. Every one of Dan's books I have read have been full of helpful information. Unlike some authors in this field that will tell you what they think you want to hear. Dan Kennedy tells it like it is and ... All that you need to hear.
As always a great read.

Darren Teale
Perth Western Australia
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
This is my fifth book ive read from Dan kennedy, but i should have been my firs.
It essentially gives you a foundation for how to properly market your products without
looking like everyone else who is adverising. Kennedy also ells as o why other companies adverise
the way they do, and why we should advertise using Lead Generation advertising and Direc Response teqniques. I would highly reccomend this book to ANYONE who has a business card, and looking to make more money. Dan Kennedy is probably the best
at what he does. I would say hes the "king" of Marketing
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
The word "idea" isn't the correct word as Dan clearly depicts "methodologies" which are basic to this type of work. Although I am a newlywed in this field, I benefited tremendously from reading and studying this book. I would look at it as being another book within his bible of NO BS books that preceded this one. I am slowly working backwards through his previous books and look at each one as another book of wisdom - a nugget of gold if you wish - that anyone like myself entering this field, should look upon as a "must read" for their fundamental education. I would highly recommend this book to anyone interested in or, more importantly, wanting to learn more about Direct Marketing. Indeed, it contains "No BS"!!!!
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
This book by Dan Kennedy was simply amazing. The way he introduce you to this new concept of marketing is simple and easy to understand he outline his entire book into 10 rules that if followed, your business would be transformed into a results driven machine. He then break down each rule in full detail giving you real life case studies that anyone can mimic and apply to their own business. I loved the read it was quick and there was not a time in the book I thought he was baffling about something that I could have skipped over. To top it off I have been studying marketers for a very long time and I've never heard of anything like this being taught at this aptitude. From start to finish just an amazing read. My advice click the buy now button!
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Really???? This book is ALL about BS. It's for someone who knows absolutely NOTHING about marketing and has never spent a minute on the internet reading some kind of article on the subject. Dan has definitely put out SOLID books, but this one is just an attempt at a new revenue stream. I spent about fifteen minutes with it and in the trashcan it went. It wasn't even worth my time to return it. Cool title, as Dan says in his REAL books, the title has to hook 'em. And it did me, but I can see he's already delivered his best work long ago.
2 Comments 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses