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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses Paperback – January 1, 2006


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No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses + The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! + No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
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Product Details

  • Series: No B.S.
  • Paperback: 204 pages
  • Publisher: Entrepreneur Press; 1 edition (January 1, 2006)
  • Language: English
  • ISBN-10: 1932531572
  • ISBN-13: 978-1932531572
  • Product Dimensions: 6.1 x 0.5 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #150,672 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

This is a review

About the Author

Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success.

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Good information in a quick read.
Brian Horn
I really wanted to learn about direct response and this book isn't even for beginers.
K. Reid
This book was woefully short on strategy or technique.
Jason Parent

Most Helpful Customer Reviews

45 of 50 people found the following review helpful By J. Silberstein on February 11, 2007
Format: Paperback Verified Purchase
I've bought and read all of Dan's No B.S. books and was very dissapointed with this one. While he does promote his books and services in the other books, it's not in a blatant hard sell fashion as in this book. So much so, the whole book seems to be a tease and a marketing attempt for his inner cicle's services.

Nonetheless, I'd give Dan the benefit of the doubt, he is after all a marketing guru. In fact, I got a lot of good ideas from his free newsletter. It seems to me, however, that ever since he partnered with Bill Glazer, everything that's published under his name is a non-stop commercial for the Kennedy inner cirlce.
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28 of 30 people found the following review helpful By F. Zeidan on April 12, 2007
Format: Paperback Verified Purchase
I am not sure if I should be disappointed with the book itself, or the fact that Dan Kennedy's students run around online giving all his products 5 star blindly.

This book is NOT written by Dan Kennedy. Dan Kennedy only wrote the first chapter, and from that point on, each chapter contains teaser content and a plug for a different guru.

This book has some nice overview of some examples, but it is not as good as the reviewers make it out to be. You will not get anything concrete out of it.
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62 of 74 people found the following review helpful By J. Fallico on March 16, 2006
Format: Paperback
This book is nothing more than a marketing tool for the author to get you to buy more of his books, seminars and products. Each chapter gives a taste of a marketing concept and then ends the chapter with a website to go to for more information. Of course these websites want you to purchase the information in the form of more books, newsletters, seminars, etc. I also purchased 2 other marketing books at the time I bought this one, "How To Become A Marketing Superstar" by Jeffrey J. Fox and "Your Marketing Sucks" by Mark Stevens. Both offered complete, sound marketing concepts that I've already put to use and are showing results. And best of all...they didnt' try to sell me anything!
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60 of 74 people found the following review helpful By D. Stuart on February 15, 2006
Format: Paperback
Since the early 1990s Dan Kennedy has become a one man industry in selling his advice on selling, copy-writing and running businesses, but his body of work has suffered from two things:

First - for the most part Dan's ideas really aren't original. He's an effective magpie who knows how to retrieve a glinting treasure of an idea for his own use. Nothing wrong in that - but it does leave the reader, frequently, with the feeling of: "Yeah, but haven't I seen this before?"

The other turn-off is his tendency to use his books as a sales lead - and to upsell us into seminars, courses, CDs: you name it. Look what comes with this volume:

FREE--Email Course & Direct Marketing Tool Kit

FREE--$995.00-Value Seminar Tickets

FREE--Tele-seminar Invitation

FREE--Newsletters

For the reader, the effect is simply way-uncool. I don't doubt that Dan achieves monumental results when he turns his hand to direct marketing - but then again, (and I'm not tooting my own horn) I've achieved some excellent DM results too simply by sticking to two basic rules: 1) Be honest; respectful. 2) Put yourself in the shoes of the recipient. Don't forget also, that the bulk of direct marketing in this world is pretty lackluster also. Those glinting gems stand out for a reason.

The experience, here, of getting "sold to" makes me feel neither respected or empathised with. Managers of traditionally non-direct marketing businesses might have their eyes opened here, but I just felt that Dan is too busy trying to open our wallets as well.
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7 of 7 people found the following review helpful By J. H. Neal on October 3, 2009
Format: Paperback
The Ultimate Sales Letter was a great book. Great for beginning copy writers, a nice refresher and inspiring for veteran copywriters, and priceless to small business owners. But that was then, this is...this. When you see the reviews that there is little substance, they're right. There is very little of use. Most chapters are ads for other books and info programs.

I have a client that is a chiropractor, and there's a chapter for them in this book. I thought I was really going to go back to my client with some really great no B.S., kick-butt, take no prisoners insight, but all I got was B.S. The only part of this book that is worth anything is the chapter by Glazer, but it's not worth the price of admission alone (almost though, he's great).

I had just starting to trust the Kennedy brand, and then he puts this out. It almost proves that the only people he respects are his inner-circle members and the rest of us must be chumps because we only want to pay for a book.

I really wish this book was all that it promised to be or I had read the reviews before purchasing. If you know Dan you'll be disappointed, and if you don't know him, avoid this book like the plague. Buy the Ultimate Sales Letter, otherwise you'll think he's a con man, which he isn't.
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16 of 19 people found the following review helpful By Geoffrey Kelly on February 22, 2008
Format: Paperback
I had to re-read some of these reviews to remind myself that there are still too many people unable to see true value when it looks them in the face. For $10 you get an approach that wins customers - proven. And a cd, and access to a free ecourse and other materials.

Yes, you have to deal with some upsells. If you have a problem with that you'll find it difficult to reach your potential in today's business environment.

I've been upsold into Kennedy's system at several levels and in many products. As a result Dan has made me more money than any other adviser.

This book would be great value at many times the price. If you are ready, I hope you go further with Dan too. But it's only for those who truly want results and who are prepared to get uncomfortable learning a better way to win clients.

I'm a professional, and I initially found this approach very uncomfortable. I now happily use it to win clients I can truly help - and that's better than living hand to mouth or going out of business and not being in a position to help anyone.
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