No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses [Paperback]

Dan Kennedy (Author)

Book Description

Series: NO BS | Publication Date: January 23, 2006

Radical secrets of direct marketing players

Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.

Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!

Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!

INSIDE!

• FREE--Email Course & Direct Marketing Tool Kit
• FREE--$995.00-Value Seminar Tickets
• FREE--Tele-seminar Invitation
• FREE--Newsletters

Editorial Reviews

Amazon.com Review

This is a review

About the Author

Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success.

Product Details

• Paperback: 288 pages
• Publisher: Entrepreneur Press; 1 edition (January 23, 2006)
• Language: English
• ISBN-10: 1932531572
• ISBN-13: 978-1932531572
• Product Dimensions: 8.9 x 6 x 0.4 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.1 out of 5 stars  See all reviews (28 customer reviews)
• Amazon Best Sellers Rank: #90,661 in Books (See Top 100 in Books)
  • #22 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial
  • #32 in Books > Business & Investing > Marketing & Sales > Marketing > Multilevel
  • #34 in Books > Business & Investing > Marketing & Sales > Marketing > Direct

More About the Author

Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Most Helpful Customer Reviews

30 of 34 people found the following review helpful:

2.0 out of 5 stars A shameless upsell atempt, very little substance., February 11, 2007

By 

J. Silberstein (Middletown, NY) - See all my reviews
(REAL NAME)   

This review is from: No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (Paperback)

I've bought and read all of Dan's No B.S. books and was very dissapointed with this one. While he does promote his books and services in the other books, it's not in a blatant hard sell fashion as in this book. So much so, the whole book seems to be a tease and a marketing attempt for his inner cicle's services.

Nonetheless, I'd give Dan the benefit of the doubt, he is after all a marketing guru. In fact, I got a lot of good ideas from his free newsletter. It seems to me, however, that ever since he partnered with Bill Glazer, everything that's published under his name is a non-stop commercial for the Kennedy inner cirlce.

12 of 12 people found the following review helpful:

2.0 out of 5 stars Disappointed, April 12, 2007

By 

F. Zeidan - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (Paperback)

I am not sure if I should be disappointed with the book itself, or the fact that Dan Kennedy's students run around online giving all his products 5 star blindly.

This book is NOT written by Dan Kennedy. Dan Kennedy only wrote the first chapter, and from that point on, each chapter contains teaser content and a plug for a different guru.

This book has some nice overview of some examples, but it is not as good as the reviewers make it out to be. You will not get anything concrete out of it.

51 of 62 people found the following review helpful:

1.0 out of 5 stars Don't waste your money on this "book"!, March 16, 2006

By 

J. Fallico - See all my reviews
(REAL NAME)   

This review is from: No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (Paperback)

This book is nothing more than a marketing tool for the author to get you to buy more of his books, seminars and products. Each chapter gives a taste of a marketing concept and then ends the chapter with a website to go to for more information. Of course these websites want you to purchase the information in the form of more books, newsletters, seminars, etc. I also purchased 2 other marketing books at the time I bought this one, "How To Become A Marketing Superstar" by Jeffrey J. Fox and "Your Marketing Sucks" by Mark Stevens. Both offered complete, sound marketing concepts that I've already put to use and are showing results. And best of all...they didnt' try to sell me anything!